From the Publisher
It's about time we called all the web designers and all the web developers into the same room, sat down, and got something straight: LEARN FROM EACH OTHER OR GO BACK TO THE 90s.
Without a balance of technical skill and aesthetic instinct, programmers can be severely limited in their abilities to improve web sites, and designers may fall short of successfully making heavy markup changes. Even in a specialized industry, those who are most empowered, most able to find good jobs and contacts, and most able to adapt to our industry's rapid change, are those with diverse but integrated skills.
This potent little guidebook shows the way toward developing and refining those integrated skill sets, the ones that make you more valuable to your clients, to your employer, to your partners, to whoever has a stake--and a say in the success of--in your future.
In Integrated Web Design, Molly E. Holzschlag, one of the pioneers of web development, aims both barrels of reality at her profession in a unique series of discussions and tutorials that's long overdue, addressing:
--The state of the dualistic profession of web design/development (aka web building)
--Why the concept of integration is paramount to success
--What other leaders in the industry have to say about integrating your skills
--The nuts and bolts of working with logic and creativity as they apply to design and technology:
--How to understand color, shape, space, and typographic design concepts from the perspective of technology
--How to use markup, CSS, scripting, and multimedia from a design perspective
--How to become an innovative web builder and independent thinker in a rapidly changing environment
Stop thinking of yourself as either a web designer or a web developer: You are a web builder, and these are exciting times.
Let Molly and I know how you're doing out there, okay? Cheers, Steve Weiss, executive editor, New Riders. steve.weiss@newriders.com
About the Author
Most recently executive editor of WebReview, Molly Holzschlag is also the creator of the award-winning design and development company Molly.Com Inc, and is one of the most active authors and speakers on web design in the world. One of the Top 25 Most Influential Women on the Web in 1998, she is renowned for her advisory role in such conferences as WebShow 2000 and her multiple books and articles on design and development. Her most popular columns include the Integrated Design series in Web Techniques Magazine and a Critique of the Week series in 1999 for Builder.Com. Former positions include her role as a Community manager on Web Design for the Microsoft Network and numerous speaking, training, and instructing engagements.
