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Integrating Design and Manufacturing for Competitive Advantage 1st Edition

ISBN-13: 978-0195063332
ISBN-10: 0195063333
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Editorial Reviews

Review


"Susman has brought together a group of outstanding worldwide experts to provide practitioners, academics, and students with a core set of concepts and tools that can be used to address the critical tasks in designing for manufacturing in today's competitive world. Using numerous examples both powerful and timely, these articles collectively provide insight into how competitive advantage can be created through the integration of design and manufacturing."--Steven C. Wheelwright, Harvard University


"In the auto industry, those companies which can most fully and rapidly integrate design for manufacturing concepts into their product development processes will generate quality, speed to market and product cost advantages which are critical to success in our business. The Klein Symposium presentations and discussions comprising Integrating Design and Manufacturing for Competitive Advantage provides great insight into the critical elements of a successful design for manufacturing implementation strategy."--William E. Hoglund, Executive Vice President, General Motors Corporation


"The breadth and depth of information available in this book will be especially useful to those readers actively trying to move forward on integration of design and manufacturing in new product development."--Journal of Product Innovation Management


From the Back Cover

With more emphasis being placed on the cost and quality of new products and on reducing the lead time to develop them, attention is turning to the increasingly important topic of design for manufacturability (DFM). This involves the collaboration among research and development, manufacturing, and other company functions and is aimed at accelerating the new product development process from product conception to market introduction. A company can create a competitive advantage for itself by managing the process and its related organizational dynamics effectively. This book includes chapters by experts who focus on the development of strategic capabilities, such as the systematic development and introduction of new technologies into products and processes, as well as the use of appropriate tools and techniques to facilitate communication and problem-solving between design and manufacturing. Other topics covered include learning from experience; the social, political, and cultural contexts within which key players interact; and the degree to which management of information and development of an effective structure are critical to new product development success. The information-intensive nature of the product development process is demonstrated throughout the book. The final chapter contains a model that links the role of information in the development of products to a company's capability to organize, process, and learn from that information.
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