Integrating Design and Manufacturing for Competitive Advantage 1st Edition

ISBN-13: 978-0195063332
ISBN-10: 0195063333
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"Susman has brought together a group of outstanding worldwide experts to provide practitioners, academics, and students with a core set of concepts and tools that can be used to address the critical tasks in designing for manufacturing in today's competitive world. Using numerous examples both powerful and timely, these articles collectively provide insight into how competitive advantage can be created through the integration of design and manufacturing."--Steven C. Wheelwright, Harvard University


"In the auto industry, those companies which can most fully and rapidly integrate design for manufacturing concepts into their product development processes will generate quality, speed to market and product cost advantages which are critical to success in our business. The Klein Symposium presentations and discussions comprising Integrating Design and Manufacturing for Competitive Advantage provides great insight into the critical elements of a successful design for manufacturing implementation strategy."--William E. Hoglund, Executive Vice President, General Motors Corporation


"The breadth and depth of information available in this book will be especially useful to those readers actively trying to move forward on integration of design and manufacturing in new product development."--Journal of Product Innovation Management


About the Author

Gerald I. Susman is at College of Business Administration, Pennsylvania State University.
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