Integrating Design and Manufacturing for Competitive Advantage [Hardcover]

Gerald I. Susman (Editor)

Book Description

Publication Date: October 15, 1992

With more emphasis being placed on the cost and quality of new products and on reducing the lead time to develop them, attention is turning to the increasingly important topic of design for manufacturing (DFM). This involves the collaboration among research and development, manufacturing, and other company functions and is aimed at accelerating the new product development process from product conception to market introduction. A company can create a competitive advantage for itself by managing the process and its related organizational dynamics effectively. This collection of essays focuses on the development of strategic capabilities through use of DFM tools and practices, the role of DFM in specific product development phases, and the social, political, and cultural context within which DFM is introduced.

Editorial Reviews

Review

"Susman has brought together a group of outstanding worldwide experts to provide practitioners, academics, and students with a core set of concepts and tools that can be used to address the critical tasks in designing for manufacturing in today's competitive world. Using numerous examples both powerful and timely, these articles collectively provide insight into how competitive advantage can be created through the integration of design and manufacturing."--Steven C. Wheelwright, Harvard University

"In the auto industry, those companies which can most fully and rapidly integrate design for manufacturing concepts into their product development processes will generate quality, speed to market and product cost advantages which are critical to success in our business. The Klein Symposium presentations and discussions comprising Integrating Design and Manufacturing for Competitive Advantage provides great insight into the critical elements of a successful design for manufacturing implementation strategy."--William E. Hoglund, Executive Vice President, General Motors Corporation

"The breadth and depth of information available in this book will be especially useful to those readers actively trying to move forward on integration of design and manufacturing in new product development."--Journal of Product Innovation Management

About the Author

Gerald I. Susman is at College of Business Administration, Pennsylvania State University.

Product Details

• Hardcover: 320 pages
• Publisher: Oxford University Press, USA (October 15, 1992)
• Language: English
• ISBN-10: 0195063333
• ISBN-13: 978-0195063332
• Product Dimensions: 9.6 x 6.4 x 1.2 inches
• Shipping Weight: 1.6 pounds (View shipping rates and policies)
• Amazon Best Sellers Rank: #2,303,134 in Books (See Top 100 in Books)