Engineering & Transportation

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Integrating Service Strategy in the Manufacturing Company [Hardcover]

by Herve Mathe, Roy D. Shapiro

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Book Description

March 1993 0412467801 978-0412467806 1st
This text aims to provide industrial companies with directions for turning after-sales service to competitive advantage. The text focuses on the increasing realization of the importance of after-sales service which comes with a need to include service within overall corporate strategy. Customer-supplier relationships as well as performance criteria should be defined, and strategies agreed, if full competitive advantage is to be gained. The author introduces the "service mix" as a competitive tool of very real practical use.

Product Details

  • Hardcover: 336 pages
  • Publisher: Chapman & Hall; 1st edition (March 1993)
  • Language: English
  • ISBN-10: 0412467801
  • ISBN-13: 978-0412467806
  • Product Dimensions: 0.8 x 7.8 x 9.8 inches
  • Shipping Weight: 1.4 pounds
  • Amazon Best Sellers Rank: #6,610,703 in Books (See Top 100 in Books)

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