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Integration Marketing: How Small Businesses Become Big Businesses Â and Big Businesses Become Empires Hardcover – May 26, 2009
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From the Inside Flap
The answer is "yes," and it's right here. The common thread between all big-growth companies is their reliance on the art of what online business pioneer Mark Joyner calls Integration Marketing to spur methodical, reliable growth from one level to the next. Joyner's Integration Marketing theory is a radically new business approach that has already built a fanatical base of tens of thousands of entrepreneurs who are using it to pull off what some are referring to as "business miracles" with a zero-dollar ad budget.
Now, Mark Joyner finally puts this amazing business-transforming methodology down on paper and shows you how to apply it to your own business, no matter its size. Integration Marketing is a simple, innovative, and effective system that helps you find hidden marketing opportunities, bring in a limitless supply of new customers, and grow your business steadily, predictably, and strategically. Most importantly, it takes the guesswork out of marketing by using predictive math to gauge the likelihood of success for any new marketing opportunity–before you commit time and resources to it.
Even better, once you put Integration Marketing to work in your business, the methodology will continue to work without any additional effort. No longer will you miss out on profit opportunities that are right under your nose. You'll be able to see your competitive battlefield clearly and develop a flexible, intelligent strategy that will keep your business in the black.
This isn't just some new buzzword for the same old ideas–it's a complete suite of strategic tools that make marketing accountable, reliable, predictable, and effective. It's not complicated and it's not a magic bullet; it's a straightforward, proven system for getting exactly what you and your business need to grow–more profit faster.
About the Author
More About the Author
Author of over a dozen books translated into 20+ languages. Several of which were #1 best-sellers. Including ...
The Irresistible Offer
The Worst Case Scenario Business Survival Guide
The Rise of the Author
The Great Formula
And more ...
Serial entrepreneur with 30+ startups under his belt. A few of the most noteworthy include ...
ROIbot (first-ever online ad tracking company, first-ever client-side SAAS)
SearchHound (the web's 2nd pay-per-click search engine)
StartBlaze (a goofy traffic building system that become the 36 most visited site in the world 6 weeks after its release)
Neurogizers (one-minute brain games)
And more ...
Top Customer Reviews
The book opens up by asking you to go to his website and complete five steps to see the Integration Marketing theory in practice. Step one is to provide your name and email address so you become part of his mailing list. The third step tries to sell you an advanced course on Integration Marketing.
Mark is a very savvy marketer. You will learn a lot more by watching what he is doing than by reading this book.
The contents of this book could be delivered in 15 - 20 pages if he cut out all the unnecessary fluff.
He promises to give a formula for calculating the profit potential for any Integration Marketing deal. However what he gives is a formula that requires a lot of arbitrary estimates. Garbage In Garbage Out comes to mind. It is easy to develop business projections. But business projections are only as good as the underlying assumptions. There was no real guidelines for developing the estimates that goes into this formula.
In my opinion, the entire book is designed to get the reader to seek additional, higher priced information.
There is no doubt that Mark can teach a lot about marketing. If you wish to become a student of Mark, save the money on the book and apply it directly to the higher level study.
If you are an experienced marketer and you are familiar with cross-marketing deals then there isn't much new for you in this very short book. The concept that is "revealed" in this work is actually a very good concept and a worthy marketing tactic to teach. It just could have been done in a one or two page white paper and been less self-serving. I've enjoyed Mark Joyner's previous works and have actually defended his style in the past. Heck, I actually admire the guy. I've given some of his previous works high ratings. I just can't do it this time. I'm afraid he's gone a bit off the rails with this effort.
He's just a little too full of himself on this outing.
Joyner actually compares the Integration Marketing concept to Newton's development of the theory of gravity. (Seriously, I could not make this up.) At one point he states "I can't possibly overstate the importance of this..." and then precisely 4 sentences later states, "At the risk of appearing self-indulgent...". (Seriously, I could not make this up.) He then treats the reader to spoon-fed dribbles of information with much repetition because he explains that we need to learn to walk before we can sprint. We just couldn't handle it if he got right to the point.Read more ›
Integration Marketing is comprehensive and offers solid advice. This book deserves a place on your shelf. It's the kind of book you'll turn to regularly for reference.
No fluffy theories here, just real life examples and the author's personal experiences and observations. This book is worth reading! Read about the concepts, the strategy and the examples. Read about the 3 magic words. So if you want More Profits Faster, get a copy of this book.
Most Recent Customer Reviews
Was good ,but the idea could be covered on 5 pages instead of 176.but worthy to read it.Good luck with your businessPublished 17 months ago by Yulia
Mark Joyner has done us all an enormous favor for writing this book. I've read two other books by Joyner but I have to admit that Integration Marketing is my absolute... Read morePublished 18 months ago by AeonVP
Mark Joyner has a knack for the perfect story to illustrate his point. Look him up for more inspiration and information.Published on March 29, 2013 by Cathy Hastings
This is a very good book to add to your marketing repetoire on how to be creative when it comes to your sales funnels and competitor partnering. Read morePublished on November 11, 2010 by intensity2020
Amazing book, very simple adjustments that make a huge different on any business. I've already started implementing these strategies in my company and things are going great.Published on September 23, 2009 by Amazon Customer
Mark Joyner is by all means a successful marketer who has written a couple of marketing classics in my opinion (Irresistible Offer and The Great Formula). Read morePublished on September 5, 2009 by Joseph Ratliff
A nice little book your book shelf cries for.
If you are a successful internet marketer, it is a summary of your success' reasons, if you are new to internet marketing, it... Read more
This is a very short book with the typical structure that Mark Joyner knows very well. One "idea-force", straight to the point, a lot of examples and no a lot of pages with no... Read morePublished on August 18, 2009 by Cliente de Amazon