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Integration Marketing: How Small Businesses Become Big Businesses and Big Businesses Become Empires Hardcover – May 26, 2009

4.4 out of 5 stars 17 customer reviews

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Editorial Reviews

From the Inside Flap

The biggest, most successful businesses you can think of all started small and grew their way to massive success. What was their secret? Is there something those companies have in common–from Microsoft to McDonald's to U.S. Steel–that helped them grow from small businesses to globe-spanning corporations?

The answer is "yes," and it's right here. The common thread between all big-growth companies is their reliance on the art of what online business pioneer Mark Joyner calls Integration Marketing to spur methodical, reliable growth from one level to the next. Joyner's Integration Marketing theory is a radically new business approach that has already built a fanatical base of tens of thousands of entrepreneurs who are using it to pull off what some are referring to as "business miracles" with a zero-dollar ad budget.

Now, Mark Joyner finally puts this amazing business-transforming methodology down on paper and shows you how to apply it to your own business, no matter its size. Integration Marketing is a simple, innovative, and effective system that helps you find hidden marketing opportunities, bring in a limitless supply of new customers, and grow your business steadily, predictably, and strategically. Most importantly, it takes the guesswork out of marketing by using predictive math to gauge the likelihood of success for any new marketing opportunity–before you commit time and resources to it.

Even better, once you put Integration Marketing to work in your business, the methodology will continue to work without any additional effort. No longer will you miss out on profit opportunities that are right under your nose. You'll be able to see your competitive battlefield clearly and develop a flexible, intelligent strategy that will keep your business in the black.

This isn't just some new buzzword for the same old ideas–it's a complete suite of strategic tools that make marketing accountable, reliable, predictable, and effective. It's not complicated and it's not a magic bullet; it's a straightforward, proven system for getting exactly what you and your business need to grow–more profit faster.

About the Author

MARK JOYNER is one of the world's leading Internet marketers and the founder of Construct Zero. He was the early pioneer of many of today's biggest online trends and is the author of three other Wiley titles, Simpleology, The Great Formula, and The Irresistible Offer.
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Product Details

  • Hardcover: 160 pages
  • Publisher: Wiley; 1 edition (May 26, 2009)
  • Language: English
  • ISBN-10: 0470454598
  • ISBN-13: 978-0470454596
  • Product Dimensions: 5.3 x 0.7 x 7.3 inches
  • Shipping Weight: 7.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (17 customer reviews)
  • Amazon Best Sellers Rank: #428,968 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By John Chancellor TOP 500 REVIEWERVINE VOICE on July 25, 2009
Format: Hardcover Verified Purchase
Unless marketing is totally new to you, you have heard of and probably used all the concepts discussed in this very short book. Mark does try to stake out new territory by assigning new names to old concepts. But even then he discusses the concepts in very general terms. He talks about the what to do but never really gets around to specifics of how to do what he is talking about.

The book opens up by asking you to go to his website and complete five steps to see the Integration Marketing theory in practice. Step one is to provide your name and email address so you become part of his mailing list. The third step tries to sell you an advanced course on Integration Marketing.

Mark is a very savvy marketer. You will learn a lot more by watching what he is doing than by reading this book.

The contents of this book could be delivered in 15 - 20 pages if he cut out all the unnecessary fluff.

He promises to give a formula for calculating the profit potential for any Integration Marketing deal. However what he gives is a formula that requires a lot of arbitrary estimates. Garbage In Garbage Out comes to mind. It is easy to develop business projections. But business projections are only as good as the underlying assumptions. There was no real guidelines for developing the estimates that goes into this formula.

In my opinion, the entire book is designed to get the reader to seek additional, higher priced information.

There is no doubt that Mark can teach a lot about marketing. If you wish to become a student of Mark, save the money on the book and apply it directly to the higher level study.
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Format: Hardcover
How does one start a critical analysis of a short marketing book that contains many paragraphs that are one sentence long and that starts out promising to show the reader how to turn their small business into a big business or their big business into an empire but by the end of the book is claiming that this marketing method will also help end war and improve the chances of global human survival? (Seriously, I could not make this up.)

If you are an experienced marketer and you are familiar with cross-marketing deals then there isn't much new for you in this very short book. The concept that is "revealed" in this work is actually a very good concept and a worthy marketing tactic to teach. It just could have been done in a one or two page white paper and been less self-serving. I've enjoyed Mark Joyner's previous works and have actually defended his style in the past. Heck, I actually admire the guy. I've given some of his previous works high ratings. I just can't do it this time. I'm afraid he's gone a bit off the rails with this effort.

He's just a little too full of himself on this outing.

Joyner actually compares the Integration Marketing concept to Newton's development of the theory of gravity. (Seriously, I could not make this up.) At one point he states "I can't possibly overstate the importance of this..." and then precisely 4 sentences later states, "At the risk of appearing self-indulgent...". (Seriously, I could not make this up.) He then treats the reader to spoon-fed dribbles of information with much repetition because he explains that we need to learn to walk before we can sprint. We just couldn't handle it if he got right to the point.
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Format: Hardcover
I agree to those people who said that Integration Marketing is a simple and easy-to-read book. This book reminds me of my college textbooks, but not the terribly boring ones.

Integration Marketing is comprehensive and offers solid advice. This book deserves a place on your shelf. It's the kind of book you'll turn to regularly for reference.
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Format: Hardcover
An amazingly short, easy-to-read book. Every small business should have this. Integration Marketing could be the secret to a more successful business. Author Mark Joyner clearly explained in this book the concepts of Integration Marketing. You must be able to master these concepts so you can quickly recognize Integration Marketing opportunities - opportunities for your business to grow and be more profitable.

No fluffy theories here, just real life examples and the author's personal experiences and observations. This book is worth reading! Read about the concepts, the strategy and the examples. Read about the 3 magic words. So if you want More Profits Faster, get a copy of this book.
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Format: Hardcover
I don't have plans of reading the book when it arrived, at first I was just scanning the pages and then I came across his statement that I will understand how to steadily and strategically grow my business, each and every month by the time I finished reading the book. I told myself that this is exactly what I want to know because my business is beggining to get sour and I'm getting depressed everyday. This is exactly what I need. I was intrigued and hopeful by the promise and went on reading the entire book that day. It was so simple and yet very sexy, very direct to the point, it was like I was having a face to face conversation with the author. This is a must-read!
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