If you've tried manipulative, self-focused selling techniques that demean you and your customer, if you've ever wondered if selling could be more than just talking people into buying, then Integrity Selling for the 21st Century is the book for you. Its concept is simple: Only by getting to know your customers and their needs — and believing that you can meet those needs — will you enjoy relationships with customers built on trust. And only then, when you bring more value to your customers than you receive in payment, will you begin to reap the rewards of high sales.
Since the publication of Ron Willingham's enormously successful first book, Integrity Selling, his sales program has been adopted by dozens of Fortune 500 companies, such as Johnson & Johnson and IBM, as well as the American Red Cross and the New York Times. In his new book, Integrity Selling for the 21st Century, Willingham explains how his selling system relates to today's business climate — when the need for integrity is greater than ever before.
Integrity Selling for the 21st Century teaches a process of self-evaluation to help you become a stellar salesperson in any business climate. Once you've established your own goals and personality traits, you'll be able to evaluate them in your customers and adapt your styles to create a more trusting, productive relationship.
Drawing upon Willingham's years of experience and success stories from sales forces of the more than 2,000 companies that have adopted the Integrity Selling system, Ron Willingham has created a blueprint for achieving success in sales while staying true to your values.
From the Hardcover edition. --This text refers to an out of print or unavailable edition of this title.
I would highly recommend this book for all sales professionals.
After you read this book, if you have understood and applied everything Willingham talks about, it is impossible for you to not become more successful.
His message of building relationships and bringing value to customers rather than high pressure selling is a good lesson for anyone in sales.
I strongly recommend this book to anyone who wants to be a successful salesperson.
Michael D. Jones
Director of Business Development
Easily a five star read. This book took me from a professional that thought I couldn't succeed in sales to someone that is truly ok interested in this career path. Read morePublished 3 months ago by Deedleberry
This book and Integrity Selling® changed my life and many of those who have read it and received the training. Read morePublished 4 months ago by J. Worth
I wish everyone that wants to be a professional in the world of sales would read this. It would elevate the public's perception of salesmanship.Published 4 months ago by Rod
I thought the advice given was practical. Sometimes it may have been a bit pie in the sky but overall I clearly could understand what was being said.Published 7 months ago by Delvin Ray Williams