If you've tried manipulative, self-focused selling techniques that demean you and your customer, if you've ever wondered if selling could be more than just talking people into buying, then Integrity Selling for the 21st Century is the book for you. Its concept is simple: Only by getting to know your customers and their needs — and believing that you can meet those needs — will you enjoy relationships with customers built on trust. And only then, when you bring more value to your customers than you receive in payment, will you begin to reap the rewards of high sales.
Since the publication of Ron Willingham's enormously successful first book, Integrity Selling, his sales program has been adopted by dozens of Fortune 500 companies, such as Johnson & Johnson and IBM, as well as the American Red Cross and the New York Times. In his new book, Integrity Selling for the 21st Century, Willingham explains how his selling system relates to today's business climate — when the need for integrity is greater than ever before.
Integrity Selling for the 21st Century teaches a process of self-evaluation to help you become a stellar salesperson in any business climate. Once you've established your own goals and personality traits, you'll be able to evaluate them in your customers and adapt your styles to create a more trusting, productive relationship.
Drawing upon Willingham's years of experience and success stories from sales forces of the more than 2,000 companies that have adopted the Integrity Selling system, Ron Willingham has created a blueprint for achieving success in sales while staying true to your values.
From the Hardcover edition. --This text refers to an out of print or unavailable edition of this title.
I would highly recommend this book for all sales professionals.
After you read this book, if you have understood and applied everything Willingham talks about, it is impossible for you to not become more successful.
His message of building relationships and bringing value to customers rather than high pressure selling is a good lesson for anyone in sales.
A must read for anyone who wants to increase sales! The only thing better than this book is the training that goes along with it!Published 1 month ago by John M. Walker III
The book was in a great condition. It didn't even look used. I am very satisfied with the purchase.Published 2 months ago by e4inka
It's a good read, but slight regurgitation of information I have seen in similar sales books. Good read if you haven't read many sales other sales books.Published 10 months ago by John G.
I love the concept of maintaining integrity throughout the sales process. In today's technical world the human interaction is a welcomed approach to working with clients.Published 12 months ago by BW
If you have ever sold anything in your life this will not teach you anything new. Read if you are brand new to selling. Read morePublished 12 months ago by Luke
Provides great insight and I am excited to have this as a reference! I highly recommend anyone interested in sales to read and practice integrity sellingPublished 13 months ago by Howard
One of the useful books I have ever read. In fact I have read it three times and refer to it all the time.Published 13 months ago by Leo Casey
Puts the process of selling in a positive light. Willingham gives a wealth of focus to win/win, not the general perception of having "something done to you". Read morePublished 15 months ago by twright4
If you actually follow what this book says to do you will no doubt be more successful. It is simple but also hard work to be disciplined enough to do everything the book says to do... Read morePublished 16 months ago by edward k stark jr