Integrity Selling [Paperback]

Ron Willingham (Author)

Book Description

Release date: May 15, 1989

"A masterful blend of practical philosophy tied to effective techniques. Must reading for all ambitious salespeople." -- Zig Ziglar, author of Top Performance

Editorial Reviews

From the Publisher

"A masterful blend of practical philosophy tied to effective techniques. Must reading for all ambitious salespeople." -- Zig Ziglar, author of Top Performance

From the Inside Flap

"A masterful blend of practical philosophy tied to effective techniques. Must reading for all ambitious salespeople." -- Zig Ziglar, author of Top Performance

Product Details

• Paperback: 176 pages
• Publisher: Main Street Books (May 15, 1989)
• Language: English
• ISBN-10: 0385239106
• ISBN-13: 978-0385239103
• Product Dimensions: 7.9 x 5.2 x 0.6 inches
• Shipping Weight: 8 ounces
• Average Customer Review: 4.5 out of 5 stars  See all reviews (12 customer reviews)
• Amazon Best Sellers Rank: #471,603 in Books (See Top 100 in Books)

More About the Author

Ron Willingham is founder and CEO of Integrity Systems, Inc., an international training and development company with more than 1.5 million graduates in 80 nations. His organization is the leader in helping organizations succeed with ethical, values-driven people-development strategies. Integrity Systems's client list reads like a Who's Who of business: Johnson & Johnson, American Red Cross, IBM, The Guardian Life Insurance Company, Principal Financial Group, Franklin Templeton, and more than 2,000 others. He is the author of Integrity Service and Integrity Selling for the 21st Century. Willingham lives in Phoenix, Arizona.

Most Helpful Customer Reviews

7 of 7 people found the following review helpful

5.0 out of 5 stars Some books should be studied not just read February 8, 2000

By Jerry Acuff

Format:Paperback

This is a book that should be studied and not just read. The selling system works and I have used it successfully since 1983. The AIDINC selling system is THE way to sell more and feel great about creating value for your prospects and customers. If you want to learn how to sell with Integrity and not with tricks or gimmicks this is the book to read, re-read and STUDY.

5 of 5 people found the following review helpful

5.0 out of 5 stars Best sales skills book I've ever read! January 7, 1999

By A Customer

Format:Paperback

This book has a very customer-focused selling philosophy. I've used the 6-step sales process for years and it really works. Sales for my business have increased dramatically. I'd highly recommend it. Please contact me if you have any questions.

4 of 4 people found the following review helpful

5.0 out of 5 stars Best sales trainer book I've read!! October 29, 1998

By Brad Bole ([e-mail])

Format:Paperback

This book and the accompanying thoughts are the best skills I've ever read about. It will take you from an average sales person to the higher reaches of your profession. And you and your clients will all be the better for it.

1 of 1 people found the following review helpful

5.0 out of 5 stars I was sold on this one! March 17, 2008

By P. V. de Metter

Format:Paperback|Amazon Verified Purchase

Ever wanted to sell without car salesman tricks? This book is your guide: no tricks and no pricks.

Ron Willingham's writings in this book get to the key questions about sales and the needs of your customer. Although many books have been written on this subjects, the easy way to apply this book into real life is a unique selling point.

People without any conscience can and will apply tricks, but for some of us - like me - I cannot go further selling without any guilt appearing to the surface. With integrity selling you'll learn to actually help your customer. Unfortunately, products cost money and you will have to write a bill for that!

This book takes a different approach to sales and learns you to have fun selling and focus on your customer's needs, instead of you or your bosses bank account.

I'm not going to tell you have to buy this book, but if you like what you read above just give it a try!

5.0 out of 5 stars This book is very special September 28, 2003

By david a

Format:Paperback

I found this book to give a fresh perspective on the area of sales. Look at it, from cover to cover first before you make your choice! It has a lot of wonderful advice and is full of great information. I give it a 5 star!

5.0 out of 5 stars This is the way selling should be taught to all salespeople June 30, 2003

By dick wilson

Format:Paperback

Finally a book about the true value of selling the way people want to buy. None of the standard gimmicks we have heard and seen for years. This is truly a refreshing and straight forward, common sense, value driven way to sell. If you're in sales and you don't learn this selling system you'll be sucking up the the dust from the rest of us that do. It's going to dissipate the suspicions that consumers have when they deal with salespeople and bring back their confidence when buying.BRAVO TO RON WILLINGHAM FOR HAVING THE COURAGE WRITE IT

5.0 out of 5 stars Integrity Selling June 30, 2003

By Jerry Smith

Format:Paperback

There is so much great content in this book that every time I pick it up I discover more. I especially like the Three Dimensions of Human Behavior. By understanding this it's no wonder most sales training fails. The 6-step selling process, AID,Inc., makes more sense in the way we should sell than anything I've ever read.

I have recommended this book to many of my friends in selling careers and I know it will make a huge difference is the results they will get. And maybe more important it will make a huge difference in the way their customers preceive them.

If more salespeople would follow the principles presented in Integrity Selling, we would have a much better world to live in. People would spend more of their time listening and much less time trying to sell us something we don't want or have a need for.

Thanks to Ron Willingham for another great book to help us on our journey to achieving what we want in life.

5.0 out of 5 stars Student Review August 1, 2001

By "twgriffis"

Format:Paperback

This book was used in a professional selling class at my college. I feel the book has many validate points to move you in the direction of understanding how a buyer wants to be treated. It goes through the differnt styles of buyers and techniques on finding out what the buyers needs are.

The author shares some great growing experiences that he has encounter through out his selling career. I am not a sells person, but feel over all the book was of great benefit and gave me ideas on how to present to the various styles that would be encounter in the work environment.