Customer Reviews

Integrity Selling

5 star:		(10)
4 star:		(0)
3 star:		(1)
2 star:		(0)
1 star:		(1)

 

 

This is a book that should be studied and not just read. The selling system works and I have used it successfully since 1983. The AIDINC selling system is THE way to sell more and feel great about creating value for your prospects and customers. If you want to learn how to sell with Integrity and not with tricks or gimmicks this is the book to read, re-read and STUDY.

This book has a very customer-focused selling philosophy. I've used the 6-step sales process for years and it really works. Sales for my business have increased dramatically. I'd highly recommend it. Please contact me if you have any questions.

This book and the accompanying thoughts are the best skills I've ever read about. It will take you from an average sales person to the higher reaches of your profession. And you and your clients will all be the better for it.

Ever wanted to sell without car salesman tricks? This book is your guide: no tricks and no pricks.

Ron Willingham's writings in this book get to the key questions about sales and the needs of your customer. Although many books have been written on this subjects, the easy way to apply this book into real life is a unique selling point.

People without any conscience can and will apply tricks, but for some of us - like me - I cannot go further selling without any guilt appearing to the surface. With integrity selling you'll learn to actually help your customer. Unfortunately, products cost money and you will have to write a bill for that!

This book takes a different approach to sales and learns you to have fun selling and focus on your customer's needs, instead of you or your bosses bank account.

I'm not going to tell you have to buy this book, but if you like what you read above just give it a try!

I found this book to give a fresh perspective on the area of sales. Look at it, from cover to cover first before you make your choice! It has a lot of wonderful advice and is full of great information. I give it a 5 star!

Finally a book about the true value of selling the way people want to buy. None of the standard gimmicks we have heard and seen for years. This is truly a refreshing and straight forward, common sense, value driven way to sell. If you're in sales and you don't learn this selling system you'll be sucking up the the dust from the rest of us that do. It's going to dissipate the suspicions that consumers have when they deal with salespeople and bring back their confidence when buying.BRAVO TO RON WILLINGHAM FOR HAVING THE COURAGE WRITE IT

There is so much great content in this book that every time I pick it up I discover more. I especially like the Three Dimensions of Human Behavior. By understanding this it's no wonder most sales training fails. The 6-step selling process, AID,Inc., makes more sense in the way we should sell than anything I've ever read.

I have recommended this book to many of my friends in selling careers and I know it will make a huge difference is the results they will get. And maybe more important it will make a huge difference in the way their customers preceive them.

If more salespeople would follow the principles presented in Integrity Selling, we would have a much better world to live in. People would spend more of their time listening and much less time trying to sell us something we don't want or have a need for.

Thanks to Ron Willingham for another great book to help us on our journey to achieving what we want in life.

This book was used in a professional selling class at my college. I feel the book has many validate points to move you in the direction of understanding how a buyer wants to be treated. It goes through the differnt styles of buyers and techniques on finding out what the buyers needs are.

The author shares some great growing experiences that he has encounter through out his selling career. I am not a sells person, but feel over all the book was of great benefit and gave me ideas on how to present to the various styles that would be encounter in the work environment.

FANTASTIC BOOK. The author illustrates the sad state of the selling profession by quoting a survey statistic: 98 % of salespeople said that they would do ANYTHING for a sale. No wonder that the public distrusts salespeople, rating them with politicians in integrity and honesty. This book presents the antidote: INTEGRITY SELLING. Instead of the complicated "selling systems" and "formulas" of other books this work offers a simple selling path: sell based on values, build relationships based on integrity, make win-win a reality-and in the long haul, like Zig and others, you will succeed. Can't recommend this book enough!

1. How to Approach People
2. How to Approach Differenty Styles of Buyers
3. How to Interview and Find Out People's Needs
4. How to Interview Different Styles of Buyers
5. How to Demonstrate What You're Selling
6. How to Demonstrate to Different Styles of Buyers
7. How to Validate Your Claims
8. How to Validate Yourself to Different Styles of Buyers
9. How to Negotiate Problems and Objections
10. How to Negotiate with Different Styles of Buyers
11. How to Close Sales
12. How to Maximize Your Earnings with This Book