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Integrity Service: Treat Your Customers Right-Watch Your Business Grow
 
 
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Integrity Service: Treat Your Customers Right-Watch Your Business Grow [Hardcover]

Ron Willingham (Author)
5.0 out of 5 stars  See all reviews (8 customer reviews)

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Book Description

September 27, 2005
Every company today recognizes the importance of good customer service and putting the customer first. Why, then, do service people so often treat us as though we're supposed to serve them, rather than the opposite? How often do we feel neglected, frustrated, or just plain unhappy -- wondering what happened to basic civility and common courtesy? Why do things seem to be getting worse rather than better? And how can businesses train employees to offer customers the courtesy and attention they are entitled to?

Ron Willingham, whose seminars and training sessions have helped big companies around the world change their employees' behavior, offers a new and subtler way of looking at customer service. Instead of the traditional "paint an artificial smile on your face" approach, Integrity Service brings the whole person into the service experience, showing that good customer relationships grow from employees' beliefs about who they are and what's possible for them to achieve, what career rewards they deserve, and what value they can give customers.

Integrity Service presents fundamental principles that lead to individual success and gives readers specific action guidelines for on and off the job. Willingham's documented success through his seminars and programs ensures that the hands-on help in this book will bring employees and managers to a new understanding of the nature of service.

In a world of automated phone systems and constantly frustrated customers, Ron Willingham provides a proven program that empowers employees to provide the superior service that people really want and deserve.


Frequently Bought Together

Customers buy this book with Integrity Selling for the 21st Century: How to Sell the Way People Want to Buy $15.66

Integrity Service: Treat Your Customers Right-Watch Your Business Grow + Integrity Selling for the 21st Century: How to Sell the Way People Want to Buy


Editorial Reviews

From Booklist

Willingham, founder and CEO of Integrity Systems, Inc., has helped large organizations around the world (including Johnson & Johnson, IBM, and the Library of Congress) enhance their customer-service skills through his seminars and training sessions. The major tenet of his philosophy is that the success you achieve directly relates to the value that you create for others. This success secret applies to both large and small companies and is particularly effective for the small entrepreneur, because the lessons in this book must be applied at the personal level, where the interaction between customers and company reps occurs. Willingham does much more than provide training for improving customer service; although he never comes out and says it, there is a spiritual component to his viewpoint. He asks the deeper questions such as, What is your purpose and what brings true happiness? Through this discovery process, Willingham helps anyone from CEOs to office workers discover the rewards of creating value by taking responsibility and tackling problems. David Siegfried
Copyright © American Library Association. All rights reserved

Review

"A tremendously enriching book filled with deep-rooted, unchanging principles that work. Trust, the glue of life, is founded on integrity."

-- Dr. Stephen R. Covey, author of The 7 Habits of Highly Effective People and The 8th Habit: From Effectiveness to Greatness

"Based on the belief that 'success is the by-product of the value you create for others,' Ron Willingham guides the reader through a series of thinking patterns, actions, beliefs, and behaviors that cannot fail to increase levels of success and personal growth. Integrity Service is a book not to be missed."

-- Ken Blanchard, coauthor of The One Minute Manager and Customer Mania!

"Ron's unique ability to connect with his readers and use real-life examples to find the relationships among integrity, service, and results makes his new book compelling and timely. His call to service will challenge and reward you both professionally and personally."

-- Marvin Girouard, chairman and CEO, Pier 1 Imports

"After forty years in the hospitality/services industry, I know that Integrity Service effectively explains all aspects of service in the business world. It confirms the same philosophy and integrity I have used with my own employees and customers over the years. I strongly recommend and encourage those starting their career, or anyone at any level seeking synergy, to read this book."

-- Armando Arribas, director, Catering and Convention Services Parks and Resorts, Walt Disney Company, Orlando

"Integrity Service provides terrific, practical advice for professionals who truly desire to develop a customer-focused culture. As always, Ron Willingham puts the focus on people: their needs and desires and those who serve them."

-- Beth Daniell, vice president, sales and marketing, American Red Cross


Product Details

  • Hardcover: 288 pages
  • Publisher: Free Press (September 27, 2005)
  • Language: English
  • ISBN-10: 0743270274
  • ISBN-13: 978-0743270274
  • Product Dimensions: 9.1 x 6.3 x 1.1 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Best Sellers Rank: #818,174 in Books (See Top 100 in Books)

More About the Author

Ron Willingham is founder and CEO of Integrity Systems, Inc., an international training and development company with more than 1.5 million graduates in 80 nations. His organization is the leader in helping organizations succeed with ethical, values-driven people-development strategies. Integrity Systems's client list reads like a Who's Who of business: Johnson & Johnson, American Red Cross, IBM, The Guardian Life Insurance Company, Principal Financial Group, Franklin Templeton, and more than 2,000 others. He is the author of Integrity Service and Integrity Selling for the 21st Century. Willingham lives in Phoenix, Arizona.

 

Customer Reviews

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Average Customer Review
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3 of 3 people found the following review helpful:
5.0 out of 5 stars Watch out! This is more than a customer service book!, November 8, 2005
This review is from: Integrity Service: Treat Your Customers Right-Watch Your Business Grow (Hardcover)
What a great book! Integrity Service has so much more than your typical "how to" book on customer service. Ron Willingham takes the reader deep into valuing, listening, and really understanding the customer. Be careful! You may come away from this book with not only a thorough knowledge of customer service, but also profound personal growth.
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3 of 3 people found the following review helpful:
5.0 out of 5 stars A Great Management Tool, November 6, 2005
By 
This review is from: Integrity Service: Treat Your Customers Right-Watch Your Business Grow (Hardcover)
A great read. I have just finished Ron Willingham's book, "The People Principle", and expected good things, was not disappointed. He makes the difficult process of working with different types of people easy to understand. Good material for the new service/sales employee, or the seasoned veteran. A management team could go through each chapter on a regular basis with their employees as a learning process.

Jim Hinshaw
Ft. Collins, CO
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3 of 3 people found the following review helpful:
5.0 out of 5 stars Great read with principle based ideas on Service, November 4, 2005
By 
Fishman (Nashville, TN) - See all my reviews
This review is from: Integrity Service: Treat Your Customers Right-Watch Your Business Grow (Hardcover)
This is a great read. I found it flowed very well with practical idea's. Like his other books, Mr. Willingham does a great job of reminding you of the simple things that work so well in separating you from others so that you build relationships. I really like the way he gives you an example of the idea, then shows you how to use it so you can apply it to the real world. One example would be the sections on communicating with different styles of people, so you can match that commication style. I have found this is so true and useful. More companies need to follow these basic practices on service.
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Inside This Book (learn more)
First Sentence:
I took my car into Phoenix Motors for a periodic checkup and to get the muffler repaired after a houseguest hit a wall with it while backing up and rammed the tail pipe through the muffler. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
inspirational dissatisfaction, internal associates, most from this chapter, psychological reciprocity, describes your actions, congruence model, career purpose, invite customers, score yourself, achievement drive
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Daily Success Diary, Action Guide, The Grouch, Bernard Petty, Napoleon Hill, Maxwell Maltz, Primal Leadership, William James
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