Customer Reviews

Integrity Service: Treat Your Customers Right-Watch Your Business Grow

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What a great book! Integrity Service has so much more than your typical "how to" book on customer service. Ron Willingham takes the reader deep into valuing, listening, and really understanding the customer. Be careful! You may come away from this book with not only a thorough knowledge of customer service, but also profound personal growth.

A great read. I have just finished Ron Willingham's book, "The People Principle", and expected good things, was not disappointed. He makes the difficult process of working with different types of people easy to understand. Good material for the new service/sales employee, or the seasoned veteran. A management team could go through each chapter on a regular basis with their employees as a learning process.

Jim Hinshaw
Ft. Collins, CO

This is a great read. I found it flowed very well with practical idea's. Like his other books, Mr. Willingham does a great job of reminding you of the simple things that work so well in separating you from others so that you build relationships. I really like the way he gives you an example of the idea, then shows you how to use it so you can apply it to the real world. One example would be the sections on communicating with different styles of people, so you can match that commication style. I have found this is so true and useful. More companies need to follow these basic practices on service.

I've followed Ron Willingham's work for over a dozen years. I've read, I think, every book he has written. Ron's gift is writing in a way that most of us think, which makes the ideas he presents practical and reasonable. Most importantly, he makes the subject of service relevant for the reader. This book is for anyone that works with or for, front-line, customer contact people.

Mike Thomas
Pensacola, Florida

Great job! Easy read, and gives me some practical tips for the customer service group in our organization. Important, timely, solid.

The most effective professional sales training I've ever introduced to any organization is Ron Willingham's Integrity Selling. Now we have a new beacon in the field of customer service. If you are tired of the vacant stares, indifferent attitudes and nearly hostile treatment you receive as a consumer of goods and services, this book will help. However, if you own or operate a business, division or department, this book will revolutionize your role in front of your customers. Each of the dozen chapter titles tells you and your team what you should be doing, but the real wisdom is in the pages where you are told HOW to meet, greet and serve customers as they want.

This book avoids the platitudes, the simplistic mantras and the repetition of old knowledge. Instead, you get a fresh and appealing notion of what it takes to meet and serve your fellow man. If that isn't your overriding perspective in the work world, you must read this book in order to survive. If you already share the servant's attitude with those around you, this will reinforce your methods in profound ways. An excellent resource!

Great read from Mr. Willingham! "Integrity Selling" was the first book from Mr. Willingham that I read and it was a fabulous read! "Integrity Service" the service solutions in this book are fundamental to the success in small business and corporate environment success! Mr. Willingham has a way of writing the material, so anyone can understand and know how to put the solutions into practice.

What a great book. After reading Integrity Selling for the 21st Century, I couldn't wait to read this one. It's focused on how service organizations can better serve their customers. I really like the way Mr. Willingham make everything sound so simple. Thanks Ron for writing another great book all service providers should be reading and practicing.