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Intellectual Property for Managers and Investors: A Guide to Evaluating, Protecting and Exploiting IP Hardcover – March 6, 2006

ISBN-13: 978-0521851060 ISBN-10: 0521851068 Edition: 1st
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Editorial Reviews

Review

"Frank covers a lot of ground in Intellectual Property for Managers and Investors ...But at a slim 165 pages, the book is manageable; its practical guidelines are crisply laid out. And in the somewhat murky world of IP management, that is most definitely a plus."
Suzanne Stevens, Corporate Dealmaker

"This book will be a welcome addition to any development lab's library and should be required reading for senior managers who work in business development. It would also make an excellent reference text for an in-house IP seminar, repeated at regular intervals."
Reardon Smith, NPDP, CMC, Journal of Product Innovation Management

Book Description

Competing and succeeding in today's marketplace requires an in-depth understanding of intellectual property (IP)--its use as a weapon, as a shield, and as a monetizable asset. This book equips the business manager with a working, practical knowledge essential to creating and exploiting IP wealth. It shows investors how to evaluate IP strength and competitive value. With its results-oriented perspective and international focus, Intellectual Property for Technology Managers is essential for those with decision making responsibility at the interface where business and innovation meet.
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Intellectual Property for Managers and Investors: A Guide to Evaluating, Protecting and Exploiting IP
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