"Palfrey backs up each point in this clear and well-written work with specific examples… Recommended for specialized collections." -- Library Journal
From the Author
This book is written for the CEOs and other senior leaders of all kinds of organizations as a primer on intellectual property strategy. I wrote it with the aim that someone could read it on a single plane flight, say from New York to San Francisco, or Zurich to Hong Kong. It is meant to be accessible and practical and useful -- while grounded in the latest research about the business, economics, law, and culture related to intellectual property.