Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions utilizing a confluence of methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis. The authors systematically examine the use and implementation of these methodologies in making strategic marketing decisions. Part I discusses the basic concepts of multicriteria analysis vis-à-vis marketing decisions and in new product development situations. Part II presents basic concepts from the fields of Information Systems, Decision Support Systems, and Intelligent Decision Support Methods. In addition, specialized categories of DSS (multicriteria DSS, web-based DSS, group DSS, spatial DSS) are discussed in terms of their key features and current use in marketing applications. Part III presents IDSS and a multicriteria methodology for new product development. Further chapters present a developmental strategy for analyzing, designing, and implementing an Intelligent Marketing Decision Support System. The implementation discussion is illustrated with a real-world example of the methods and system in use.
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Editorial Reviews
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From the reviews: "This book deals with the influences of multicriteria analysis, decision support systems and artificial intelligence approaches on marketing approaches. Special emphasis is given to the area of new product development and formation penetration strategies. The authors claim that this is the first book bringing all these aspects together. … It is well written and clearly structured." (Stefan Nickel, Zentralblatt MATH, Vol. 1072 (23), 2005)
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First Sentence:
The continuous and enormous increase in the complexity of organizations renders the decision making almost an impossible task to be managed by individual decision makers and generated the necessity for more efficient and effective administration and management procedures. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
multicriteria table, brand choice model, marketing decision models, base management subsystem, marketing decision support systems, distributed decision support systems, model base management systems, marketing expert systems, intelligent decision support system, visual interactive simulation, user interface subsystem, multicriteria evaluations, negotiation support system, marketing information systems, user assistant, outranking methods, model management systems, multicriteria methodology, hybrid intelligent system, decision support approach, marketing strategy development, spatial decision support systems, strategic marketing decisions, multicriteria analysis, importance threshold Key Phrases - Capitalized Phrases (CAPs): (learn more)
Virtual Enterprise, Visual Basic, Analytic Hierarchy Process, World Wide Web, Binary None Binary, Interface Agent, Multiple Criteria Decision Making, Task Agent, Total of Assets New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
The continuous and enormous increase in the complexity of organizations renders the decision making almost an impossible task to be managed by individual decision makers and generated the necessity for more efficient and effective administration and management procedures. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
multicriteria table, brand choice model, marketing decision models, base management subsystem, marketing decision support systems, distributed decision support systems, model base management systems, marketing expert systems, intelligent decision support system, visual interactive simulation, user interface subsystem, multicriteria evaluations, negotiation support system, marketing information systems, user assistant, outranking methods, model management systems, multicriteria methodology, hybrid intelligent system, decision support approach, marketing strategy development, spatial decision support systems, strategic marketing decisions, multicriteria analysis, importance threshold Key Phrases - Capitalized Phrases (CAPs): (learn more)
Virtual Enterprise, Visual Basic, Analytic Hierarchy Process, World Wide Web, Binary None Binary, Interface Agent, Multiple Criteria Decision Making, Task Agent, Total of Assets New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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9
books
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- Decision Support Systems by Sprague on 11 pages
- Information Systems by Raymond McLeod on 8 pages
- Management Information Systems, Ninth Edition by Raymond McLeod on 5 pages
- Management Science by Laurence Moore on 4 pages
- Management Science by K. V. Rao on 4 pages
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- Evaluation and Decision Models with Multiple Criteria: Stepping stones for the analyst (International Series in Operations Research & Management Science) by Denis Bouyssou in Back Matter
- Mass Customization: Challenges and Solutions (International Series in Operations Research & Management Science) by Thorsten Blecker in Back Matter
- Decision Making with the Analytic Network Process: Economic, Political, Social and Technological Applications with Benefits, Opportunities, Costs and ... in Operations Research & Management Science) by Thomas L. Saaty in Back Matter
- Handbook of Transportation Science (International Series in Operations Research & Management Science) by Randolph W. Hall in Front Matter
- 4th Party Cyber Logistics for Air Cargo (International Series in Operations Research & Management Science) by Sung-Chi Chu in Front Matter
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