Customer Reviews

Intent to Sell: Marketing the Genre Novel

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And the Ross books too. Okay, so some of you won't want to, but INTENT TO SELL may be the only book you'll need and actually use in the marketing and promoting of your book.

This is a no nonsense, practical guide to selling your genre novel. Unlike the Kremer book and other such marketing bibles that focus primarily on non-fiction books, Jeff's book deals with the realities of selling a novel.

If you're a new author, a self published author or print on demand, I can't recommend this book more highly. As an author who has published two books through small presses and used many of Jeff's marketing and promoting plans, I can honestly tell you that they work! Yes, it's hard work selling your books, but use the ideas in this book, mark it up for reference and sell, sell, sell!

Patty G. Henderson, author of BLOOD SCENT, Justice House Publishing, and THE BURNING OF HER SIN, Barclay Books.

In Intent to Sell, mystery author Jeffrey Marks offers other authors practical, ingenious advice on how to market the genre novel affordably and effectively.

The book covers all major topics of book marketing, from getting blurbs from famous authors and requesting pre-publication reviews, to writing successful press kits, organizing book tours and signings, standing out at conferences, working with publicists, to designing your own website, joining lists and online groups, creating your own newsletter and placing ads, among others.

At the end of the book there's an appendix with all the general resources an author should be familiar with, such as: review publications, newswire services, distribution networks, bookstore chains, airport bookstores, clubs and catalogues, lists servers, media directories, and organizations.

Besides being useful, Intent to Sell is also an enjoyable read. Marks' writing style is straight-forward and to the point, his prose engaging.

Armchair Interviews says: While this book may be too simple for experienced marketers, it is the perfect reference for first-time authors who are new to book marketing, as it offers a clear, broad view of the business without getting into too much detail.

For the newly or soon-to-be published writer--whether with a big house, small house, or all on your own--this book is a straightforward, sensible roadmap. Marks analyzes the pros and cons of various strategies, explains what publishers often don't have time to explain, and gives an idea of what to expect in terms of cost. He's included helpful addresses and contacts, but most valuable is his advice to weigh your options and do what best suits your skills and personality. As soon as you stop jumping up and down with excitement at your new book deal, get this book!

Cathy Pickens, author of "Southern Fried" (St. Martin's Press)