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Building Interactive Entertainment and E-Commerce Content for Microsoft TV (IT-Independent)
 
 
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Building Interactive Entertainment and E-Commerce Content for Microsoft TV (IT-Independent) [Paperback]

Peter Krebs (Author), Julie Hammerquist (Author), Charles Kindschi (Author)
5.0 out of 5 stars  See all reviews (1 customer review)


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Book Description

IT-Independent March 1, 2000
With easy-to-follow tutorials, ready-to-use HTML templates, and loads of working samples, this book meets the needs of both segments in a burgeoning market -- Web developers proficient with HTML but not with television production, and television professionals needing to better understand, envision, and initiate enhanced TV projects. "Interactive TV in Action" describes a variety of design techniques and methods to readily adapt existing broadcast and Web material for interactive television and WebTV "RM". By using Microsoft's WebTV Plus and Web TV for Microsoft "RM" Windows "RM" 98 technologies, and following design standards outlined by the Advanced Television Enhancement Forum Specification (ATVEF), readers learn how to integrate HTML content into television to transform traditionally passive TV viewing into a richer, more engaging, self-directed experience.

Product Details

  • Paperback: 401 pages
  • Publisher: Microsoft Press (March 1, 2000)
  • Language: English
  • ISBN-10: 0735606285
  • ISBN-13: 978-0735606289
  • Product Dimensions: 9 x 7.4 x 1.4 inches
  • Shipping Weight: 2 pounds
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #3,863,478 in Books (See Top 100 in Books)

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8 of 12 people found the following review helpful:
5.0 out of 5 stars Excellent, the most clearly written e-commerce book out, April 28, 2000
By A Customer
This review is from: Building Interactive Entertainment and E-Commerce Content for Microsoft TV (IT-Independent) (Paperback)
Finally, a book on coding e-commerce applications that makes sense. I bought this book because I expect the combination of TV with the Internet to be the next really big thing and I did not want to miss it. The pleasant surprise was that this book helps in all sorts of Internet commerce development, not just interactive television. After slogging through other bit buckets it sure is nice to find a book that clearly explains not just e-commerce on TV but good web interface design in general. After reading this book I'm even able to make forms read and write to a database backend. If you are an intermediate or better HTML developer do your career a favor and buy this book.
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Inside This Book (learn more)
First Sentence:
Microsoft TV, which provides a software platform for creating interactive TV content as well as other enhanced TV service, will vitalize traditional television programming and attract viewers to television in new, exciting, and engaging ways. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
content creation standards, yellow selection box, trigger receiver object, pizza application, attention await, order entry page, generic folder, exotic excursions, script trigger, transparent attribute, using inline styles, recordset object, textarea controls, using absolute positioning, following sample code, preload images, empty recordset, following code sample, pizza type, following code snippet shows, most impressive monuments, submit event, link utility, linked style sheets, source code window
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Programmer's Guide, Link Creator, Design Guide, Select Option Group, Microsoft Windows, Microsoft Internet Explorer, River Queen, Tailspin Toys, Advanced Television Enhancement Forum, Display Name, Microsoft Access, Flash Player, Visual Basic, Windows Explorer, High Color, Macromedia Flash, True Color, Bob's Gourmet Supreme, Data Objects, Object Browser, Select Case, Garden Veggie Delight, Big Kahuna Hawaiian, Formatting Microsoft, National Television Standards Committee
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