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1 of 1 people found the following review helpful:
5.0 out of 5 stars
Shows how to integrate todays marketing techniques,
By A Customer
This review is from: Interactive Marketing (Hardcover)
Philip Kotler kindly said 'Martin Williams offers an exciting and practical picture of the new roads that companies must take to maximise the impact of their marketing expenditures'
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Interactive Marketing by Martin Williams (Hardcover - August 22, 1995)
Used & New from: $0.32
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