This forward-looking book focuses on interactive television and illustrates how it's changing the face of TV broadcasting. It provides important technical, strategic and creative expertise to assist the reader in the development of interactive systems, and his or her assessment of their future business potential. Learn how this new aesthetic, interactivity, has given rise to the development of unique design practices and embedding of extended codes and syntax in the programmes, and how bandwidth limitations associated with analogue TV signals are eliminated, as cable, satellite and terrestrial TV network operators switch to digital bandwidth, providing more interactive content, globally. Examples of content creation show how ITV programming enhances the educational and entertainment value of programmes, and how viewers are encouraged to order online goods and services featured in the programming.
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Editorial Reviews
About the Author
H.O. Srivastava is the director of All India Radio. He earned his Ph.D. in information systems from BITS, Pilani, India, Ph.D. in Chemistry from Poorvanchal University, India, and M.Sc. in Physics from Gorakhpur University, India.
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Most Helpful Customer Reviews
1 of 2 people found the following review helpful:
4.0 out of 5 stars
The one indispensable work on the subject,
By DP Gumby (Allston MA United States) - See all my reviews
This review is from: Interactive TV Technology & Markets (Hardcover)
A good general overview without the unnecessary boosterism of most of the texts on the subject.
3 of 6 people found the following review helpful:
5.0 out of 5 stars
A great book on interactive TV,
By Dr. Chandra Rashmi (India) - See all my reviews
This review is from: Interactive TV Technology & Markets (Hardcover)
After reading the book I realized the potential of Interactive TV. Indeed broadcasters have to tighten the belt and reorient their business plan if they want to survive in the changing world of broadcasting. The book provides great insights in the things to come, the system of interactive TV and the market potential. This is a must for all the people who have anything to do with the broadcasting.
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Inside This Book
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First Sentence:
Radio and television broadcasting are the oldest and most successful electronic mass media. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
captioning data, chroma crawl, enhanced broadcasting, enhanced programming, satellite households, multimedia broadcasting, enhanced content, mobile reception, advertisement revenue, interactive services, interactive content, enhanced television, electronic program guide, data broadcasting, conditional access, digital broadcasting, return channel, analog broadcasts, cable households, unidirectional link, digital terrestrial, vertical blanking interval, interactive programming, cable customers, terrestrial broadcast Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, United Kingdom, Canal Satellite, Forrester Research, North America, International Broadcast Engineer, Time Warner, Transport Type, Sun Microsystems, Western Europe, Latin America, Mixed Signals, New York, Wink Communications, Drop The Beat, San Diego, Jupiter Communications, News Corp, Pizza Hut, South America, Transport Binding, Bell Atlantic, Device Mosaic, European Broadcasting Union, Liberate Technologies New!
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Radio and television broadcasting are the oldest and most successful electronic mass media. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
captioning data, chroma crawl, enhanced broadcasting, enhanced programming, satellite households, multimedia broadcasting, enhanced content, mobile reception, advertisement revenue, interactive services, interactive content, enhanced television, electronic program guide, data broadcasting, conditional access, digital broadcasting, return channel, analog broadcasts, cable households, unidirectional link, digital terrestrial, vertical blanking interval, interactive programming, cable customers, terrestrial broadcast Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, United Kingdom, Canal Satellite, Forrester Research, North America, International Broadcast Engineer, Time Warner, Transport Type, Sun Microsystems, Western Europe, Latin America, Mixed Signals, New York, Wink Communications, Drop The Beat, San Diego, Jupiter Communications, News Corp, Pizza Hut, South America, Transport Binding, Bell Atlantic, Device Mosaic, European Broadcasting Union, Liberate Technologies New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 11
books:
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1
book
cites this book:
- Digital Video Communications (Artech House Telecommunications Library) by Martyn J. Riley in Back Matter
- Principles of Digital Audio and Video (Artech House Audiovisual Library) by Arch Luther in Back Matter
- Digital Broadcasting (Iee Telecommunications Series 34) by P. Dambacher on page 75
- Hypertext: State of the Art by Ray McAleese on page 72
- Video Camera Technology (The Artech House Audiovisual Library) by Arch C. Luther in Back Matter
See all 11 books this book cites
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