"The Scollons mix contemporary linguistic anthropology with modern concerns over intercultural communication and forge a creative, important blend. Their lively and accessible approach will enlighten anyone who lives and works in our culturally diverse world." Michael Agar, Professor Emeritus, University of Maryland
From the Back Cover
In this newly revised edition, the first chapter now includes a section that sets out the authors' distinction between cross-cultural communication and intercultural communication. Another section outlines the methodology of ethnography that is the practical basis of the authors' research. In the new final chapter, the authors return to this methodology and show how they and others have been able to use it and this book to do new research in intercultural communication and how this work has been used in conducting training and consultation programs.
While making use of research in pragmatics, discourse analysis, organizational communication, social psychology, and the ethnography of communication, this book presents students, researchers, and practitioners with a comprehensive and unified framework for the analysis of intercultural discourse.