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Internal Marketing: Directions for Management Paperback – October 21, 2000

ISBN-13: 978-0415213189 ISBN-10: 0415213185 Edition: 1st
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Editorial Reviews

About the Author

Richard J. Varey teaches and researches the communication issues of the management of marketing relationships, previously at the University of Salford, and now at the University of Waikato, New Zealand. He has published widely on the future of marketing in a sustainable society, relationship marketing, and corporate communication. He is a member of the editorial boards of The Journal of Customer Behaviour, The Journal of Marketing Communications, The Journal of Communication Management, and The Corporate Reputation Review. He was the BIM Young Manager of the Year in 1991.
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Product Details

  • Paperback: 336 pages
  • Publisher: Routledge; 1 edition (October 21, 2000)
  • Language: English
  • ISBN-10: 0415213185
  • ISBN-13: 978-0415213189
  • Product Dimensions: 6.1 x 0.8 x 9.2 inches
  • Shipping Weight: 1.1 pounds (View shipping rates and policies)
  • Average Customer Review: 1.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #5,286,638 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews

3 of 4 people found the following review helpful By Jamie Bibb on January 29, 2002
Format: Hardcover
I was very disappointed in this book. The information I read on the back cover was not what was actually presented in the book. Do not waste your money.
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Internal Marketing: Directions for Management
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