Demonstrates how to design an organization for the 90s using a model to create the entrepreneurial company and provides an effective response to reshaping a business. Describes how to break up the bureaucracy and make a company work more productively by bringing the logic of the market system and free enterprise into the organization. Case studies from MCI, Control Data, Esso and Alcoa illustrate successful management practice.
As an aerospace engineer on Apollo, an Air Force officer, a Silicon Valley manager, professor of technology & innovation, and president of TechCast, I have always been fascinated with the revolutionary power of technological change driving us into a high-tech global order. My work is devoted to helping all of us -- especially leaders in business and government -- figure out where this profound transition is heading, what it all means, and how we can get there. Bill Halal.
