International Business: The Challenge of Global Competition, 10th Edition, by Ball, McCulloch, Frantz, Geringer, and Minor continues to be the most objective and thorough treatment of International Business available for students. Enriched with maps, photos, and the most up-to-date world data, this text boasts the collective expertise of five authors with firsthand international business experience, specializing in international management, finance, law, global strategy, and marketing - a claim no other text can make. Only Ball, McCulloch, Frantz, Geringer, and Minor can offer a complete view of International Business as diverse as the backgrounds of business students.
Michael S. Minor's interests span international business, consumer behavior, and music. He has coauthored multiple editions of his International Business text, with the first paperback edition published in 2011. He is also working on a new consumer behavior text with John Mowen and Todd Donovan (due January 2012 from McGraw-Hill). He is a multi-instrumentalist and songwriter, and plays (with varying degrees of success) guitar, drums, dulcimer, harmonica, keyboards and bass. He teaches international business, consumer behavior, and music marketing. He has chaired a dozen dissertations at UTPA, served twice as department chair, and was director of the PhD program for a number of years. His articles have appeared in the Journal of Retailing, Journal of Advertising, Journal of International Business Studies, International Marketing Review, Journal of Business Research, Psychology and Marketing, and multiple other journals. He is actively researching the influence of language on consumer preferences, and website design issues.
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