International Business in an Enlarging Europe (Academy of International Business) [Hardcover]

Trevor Morrow (Editor), Sharon Loane (Editor), Jim Bell (Editor), Colin Wheeler (Editor)

Book Description

ISBN-10: 1403947627 | ISBN-13: 978-1403947628 | Publication Date: August 11, 2005

The European Union's June 2004 incorporation of ten new member states presents significant economic, political and social challenges, but also provides major opportunities for collaboration between firms, governments and organizations. This book provides unique insights into the likely impact on international business policy and practice, following the dramatic changes to the context of the European marketplace.

Editorial Reviews

About the Author

Trevor Morrow is a lecturer in Strategic Human Resource Management at the University of Ulster's School of International Business. Sharon Loane is a lecturer in Business Economics at the University of Ulster, Magee Campus, Northern Ireland. Jim Bell is Professor of International Business Entrepreneurship at the University of Ulster, Magee Campus. Colin Wheeler is Professor of Marketing at the University of Portsmouth.

Product Details

• Hardcover: 288 pages
• Publisher: Palgrave Macmillan (August 11, 2005)
• Language: English
• ISBN-10: 1403947627
• ISBN-13: 978-1403947628
• Product Dimensions: 9.2 x 6.4 x 0.9 inches
• Shipping Weight: 15.5 ounces (View shipping rates and policies)
• Amazon Best Sellers Rank: #9,441,164 in Books (See Top 100 in Books)