Customer Reviews

International Business Etiquette Europe: What You Need to Know to Conduct Business Abroad With Charm and Savvy

5 star:		(1)
4 star:		(1)
3 star:		(0)
2 star:		(0)
1 star:		(0)

 

 

A quick read of the section on Belgium provided valuable insight and helped with preparation for an executive level meeting. I adjusted my attire for the more formal environment and prepared handouts to address all issues planned for discussion as suggested. The meeting went extremely well, we solidified our relationship with this global account and secured a $1.5 million order.

International Business Etiquette is an informative mix of fact and opinion about doing business in Europe. With each chapter devoted to one country, the factual sections provide data on airports, currency, weather and other general travel topics. The far more entertaining opinion sections provide a subjective overview of local customs and manners relevant to conducting business within each country's borders. Taken as a whole, the chapters provide a good preview of what business travelers can expect once they set down across the pond. While we [...] recommend this book to any professional with a European trip on the calendar, International Business Etiquette also will provide an enjoyable diversion for any curious readers, who are bound to pick up some useful tips and interesting cocktail conversation.