This book shows students how international business differs from local or national business, and discusses the fundamental challenges and emerging trends in international business. It looks at the impact of globalization, corporate social responsibility, and the ever expanding use of digital technology on corporate strategies and executive decisions. It provides students with a broad overview of the subject, while guiding them through the practical issues and context of international business with the use of a range of examples, and cases and discussion questions drawn from around the world.
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Editorial Reviews
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Any leader worth his or her salt today must be confident in a global marketplace. I had the privilege to work closely with Amit Menipaz for several years - he's a true world-class expert on both the theory and practice of global management
Josh Silverman
former CEO of Skype and Shopping.com
Required reading for the globalized manager. Many memorable international cases. Unpacks the issues that entrepreneurs, small business, corporate innovators, even social entrepreneurs need when they confront the reality of big business and the gazelles amongst the SMEs. Good features for continued learning too
Dr Howard Frederick
Professor of Entrepreneurship Education, Deakin University
Substantially global in its approach to the important area of international business, the book provides a complete coverage of all key issues in international business, including ways to leverage digital technologies and supply chains in the global context
Dr. Nelson M. Fraiman
Professor and Director, W. Edwards Deming Center for Quality, Productivity and Competitiveness, Columbia University
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