Have one to sell? Sell yours here

I own the rights to this title and would like to make it available again through Amazon.

Tell the Publisher!
I'd like to read this book on Kindle

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

International Dimensions of Marketing [Paperback]

Vern Terpstra (Author), Lloyd C. Russow (Author)

4.0 out of 5 stars See all reviews (1 customer review) |

Available from these sellers.

FREE Two-Day Shipping for students on millions of items. Learn more

	Amazon Price	New from	Used from
Paperback	--	--	--
Paperback, June 25, 1999	--	--	--
See # more paperbacks
Show fewer paperbacks

Book Description

Publication Date: June 25, 1999 | ISBN-10: 0324014910 | ISBN-13: 978-0324014914 | Edition: 4

This text provides an overview of the international dimensions of marketing, including international marketing, foreign marketing, and multinational marketing, and discusses differences in key factors that define and influence international and domestic marketing.

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } This text provides an overview of the international dimensions of marketing, including international marketing, foreign marketing, and multinational marketing, and discusses differences in key factors that define and influence international and domestic marketing.

Customers Who Bought This Item Also Bought

War of Words: Getting to the Heart of Your Co... by Paul David Tripp
5.0 out of 5 stars (31)

$10.08
Serving Two Masters?: Reflections on God an... by C. William Pollard
3.0 out of 5 stars (3)
Applied Statistics in Business and Economics (The... by David Doane
4.4 out of 5 stars (8)

$169.13
Communicating at Work: Principles and Practices f... by Ronald Adler
4.2 out of 5 stars (8)

$96.19

Editorial Reviews

About the Author

Vern Terpstra is Professor Emeritus of International Business at the University of Michigan. He has authored twelve books and numerous articles that have appeared in U.S, European, and Asian journals. He is past president of the Academy of International Business and has been elected a Fellow of the Academy. He has taught at the Wharton School as well as in Britain, the Netherlands, China, Indonesia, Taiwan and Zaire. He has consulted on international business issues with corporations in the U.S. and abroad, the U.S. government, the World Book, and universities.

Product Details

Paperback: 195 pages
Publisher: South-Western College Pub; 4 edition (June 25, 1999)
Language: English
ISBN-10: 0324014910
ISBN-13: 978-0324014914
Product Dimensions: 9.1 x 6.5 x 0.5 inches
Shipping Weight: 11.2 ounces

Average Customer Review: 4.0 out of 5 stars See all reviews (1 customer review)

Amazon Best Sellers Rank: #1,559,638 in Books (See Top 100 in Books)

Would you like to update product info or give feedback on images?

More About the Author

› Visit Amazon's Vern Terpstra Page

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

1 Review

5 star:		(0)
4 star:		(1)
3 star:		(0)
2 star:		(0)
1 star:		(0)

Average Customer Review

4.0 out of 5 stars (1 customer review)

Share your thoughts with other customers:

Create your own review

Most Helpful Customer Reviews

0 of 2 people found the following review helpful:

4.0 out of 5 stars Internet examples using this textbook in a classroom, April 8, 1997

By A Customer

This review is from: International Dimensions of Marketing (The Kent International Dimensions of Business Series) (Paperback)

A short but good book on International Marketing. Many of the paragraphs in this book have been further enhanced by using web pages in my course at

Help other customers find the most helpful reviews

Was this review helpful to you? Yes No

Report abuse | Permalink

Comment Comment

Share your thoughts with other customers: Create your own review

› See the customer review...

Suggested Tags from Similar Products

(What's this?)

Be the first one to add a relevant tag (keyword that's strongly related to this product).

globalization(1)

Sell a Digital Version of This Book in the Kindle Store

If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store. Learn more

.jsOffDisplayBlock { display: block; } .jsOffDisplayInline { display: inline; } .jsOffVisibility { visibility: visible; } .jsOnDisplayBlock { display: none; } .jsOnDisplayNoneBlock { display: block; } .jsOnDisplayNoneInline { display: inline; } .jsOnDisplayInline { display: none; } .jsOnVisibility { visibility: hidden; } .jqOnDisplayBlock { display: none; } .jqOnDisplayInline { display: none; } .jqOnVisibility { visibility: hidden; } .jqOnDisplayNoneBlock { display: block; } .jqOnDisplayNoneInline { display: inline; }

Customer Discussions

This product's forum

Discussion	Replies	Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight

Start a new discussion

Topic:

First post:

Receive e-mail when new posts are made

Prompts for sign-in

Guidelines

Active discussions in related forums

Discussion	Replies	Latest Post
Textbook forum Textbook Buyback	6	1 day ago
Textbook forum What is an a la carte textbook?	3	1 day ago
Textbook forum the book have the student access code?	1	3 days ago
Textbook forum Never buy school textbooks. Download them to your reading device or computer	6	5 days ago
Textbook forum Never Again	35	16 days ago