International franchising has assumed an increasingly important role for franchisors seeking to expand their businesses. The saturation of domestic markets, the rise of international communication and trade, the relaxation of trade barriers, and the globalization of business in general have all encouraged franchisors to cross national borders to reach new markets for their products and services. While the U.S., Canada, and Western Europe are already well-developed markets for many franchised businesses, emerging markets remain relatively untapped. This book , a collection of articles by experts from around the world, will be important reading for franchisors wishing to penetrate these markets as well as others allied to the industry. It provides an overview of franchising in Central and Eastern Europe and Latin America, focusing on the legal, political, economic, and social environment in each country. Its purpose is to provide state-of-the-art franchising research on markets with great potential for long-term growth.
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Professor Ilan Alon, Ph.D, is the George D. and Harriet W. Cornell Chair of International Business and Director of The China Center at Rollins College, Florida, as well as a visiting scholar and Asia fellow at Harvard University.
Prof. Alon writes extensively on the Chinese Economy, Global Franchising, and Business Education. He is an international consultant with experience in America, Asia, and Europe. His consulting work ranges from government institutions and multinational companies to small and medium enterprises and individual executives.
Prof. Alon writes extensively on the Chinese Economy, Global Franchising, and Business Education. He is an international consultant with experience in America, Asia, and Europe. His consulting work ranges from government institutions and multinational companies to small and medium enterprises and individual executives.
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Inside This Book
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First Sentence:
Leonard N. Swartz, Arthur Andersen's worldwide managing director of franchise services, has more than 35 years of national and international franchise management experience. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
international franchising, franchise association, franchisor failure, franchisor perceptions, international business format franchising, international franchising system, domestic franchise systems, foreign franchise systems, foreign franchisors, international franchise systems, franchisee activities, international franchisors, franchise buyers, franchisee failure, business format franchisors, franchise strategy, franchising development, franchisee success, franchise format, direct franchising, country franchisees, franchising research, international franchisees, master franchising, using franchising Key Phrases - Capitalized Phrases (CAPs): (learn more)
Emerging Markets, Silver Streak, United States, South Africa, New York, Central Europe, Pizza Hut, Burger King, Development Implications, International Marketing Review, Cash Converters, Middle East, Journal of Small Business Management, South America, Russia-Hospitality Franchising, Franchising Successfully Circles the Globe, Journal of International Business Studies, Department of State, Baskin Robbins, Department of Commerce, Allied Domecq, European Union, British Airways, Sibley International, Strategic Alliances Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
Leonard N. Swartz, Arthur Andersen's worldwide managing director of franchise services, has more than 35 years of national and international franchise management experience. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
international franchising, franchise association, franchisor failure, franchisor perceptions, international business format franchising, international franchising system, domestic franchise systems, foreign franchise systems, foreign franchisors, international franchise systems, franchisee activities, international franchisors, franchise buyers, franchisee failure, business format franchisors, franchise strategy, franchising development, franchisee success, franchise format, direct franchising, country franchisees, franchising research, international franchisees, master franchising, using franchising Key Phrases - Capitalized Phrases (CAPs): (learn more)
Emerging Markets, Silver Streak, United States, South Africa, New York, Central Europe, Pizza Hut, Burger King, Development Implications, International Marketing Review, Cash Converters, Middle East, Journal of Small Business Management, South America, Russia-Hospitality Franchising, Franchising Successfully Circles the Globe, Journal of International Business Studies, Department of State, Baskin Robbins, Department of Commerce, Allied Domecq, European Union, British Airways, Sibley International, Strategic Alliances Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
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