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The hyper-competitive global arena of the twenty-first century mandates that managers develop the skills necessary to design and implement global strategies, to conduct effective cross-national interactions, and to manage daily operations in foreign subsidiaries. Companies operating abroad often report that their global strategy is undermined by expatriate failurethe ineffective management of intercultural relations. This means that the fate of overseas operations depends at least in part on the international manager's cultural skills and sensitivity, and the ability to carry out the company's strategy within the host country's business practices.
Clearly, the skills needed for effective management of people and processes in a global context are crucial for the twenty-first century. There is thus a pronounced need for a comprehensive textbook that addresses the actual management functions and behaviors necessary to develop global vision and management skills at both an organizationalstrategic(macro) level, and the interpersonal (micro) level. International Management: Managing Across Borders and Cultures, Fourth Edition, fills this need.
This text places the student in the role of a manager of any nationality, encouraging the student to take a truly global perspective in dealing with dynamic management issues in both foreign and diverse host environments. Cross-cultural management and competitive strategy is evaluated in the context of global changesthe European Union, the North American Free Trade Agreement (NAFTA), the liberalization of eastern Europe, and the evolving marketplace of the Commonwealth of Independent Statesthat require new management applications. Throughout, the text emphasizes how the variable of culture interacts with other national and international factors to affect managerial processes and behaviors. In addition, the growing competitive influence of technology is emphasized throughout the text, and with boxes featuring the use of e-business for global competitive strategic positioning.
This textbook is designed for undergraduate and graduate students majoring in international business or general management. Graduate students might be asked to focus more heavily on the comprehensive cases that end each part of the book, and to complete the term project in greater detail. It is assumed, though not essential, that most students using International Management: Managing Across Borders and Cultures, Fourth Edition, will have taken a basic principles of management course. Although this text is primarily intended for business students, it is also useful for practicing managers and for students majoring in other areas, such as political science or international relations, who would benefit from a background in international management.
Although the entire text has been reworked to reflect current research, current events, and company examples from the field of international management, specific revisions to the text material include:
Instructor's Manual with Test Item File: For each chapter, the Instructor's Manual provides a comprehensive lecture outline, chapter discussion questions, and "Student Stimulation" questions and exercise, as well as additional Teaching Resources and Lecture Notes annotated in the lecture outline. There are also additional Experiential Exercises for selected chapters. The Test Item File consists of multiple choice questions (with page references for instructors), discussion questions, and longer essay questions.
Instructor's Resource CD-ROM, Including PowerPoint Slides: The Instructor's Resource CD-ROM contains the computerized Test Item File, PowerPoint Electronic Transparencies, and Instructor's Manual. A revised, comprehensive package of text outlines and figures corresponding to the text, the PowerPoint Electronic Transparencies, are designed to aid the educator and supplement in-class lectures. Containing all of the questions in the printed Test Item File, Test Manager is a comprehensive suite of tools for testing and assessment. Test Manager allows educators to easily create and distribute tests for their courses, either by printing and distributing through traditional methods or by on-line delivery via a Local Area Network (LAN) server.
PH International Custom Video: This video, drawn from Prentice Hall's custom On Location! video series, features experts discussing a wide range of issues in the global marketplace. By focusing on the ways in which well-known companies (including Yahoo!, MTV Europe, Sebago Shoes, and Nivea) become successful beyond their home markets, these videos bring to life chapter concepts and terms, tying them together in a real-world context.
Companion Web Site: The companion web site for this text, located at http://www.prenhall.com/deresky, contains valuable resources for both students and professors, including an interactive student study guide.
--This text refers to an out of print or unavailable edition of this title.
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Most Helpful Customer Reviews
4 of 4 people found the following review helpful:
4.0 out of 5 stars
Still number one in International Management,
By Donald Hsu (NYC, United States) - See all my reviews
This review is from: International Management: Managing Across Borders and Cultures (5th Edition) (Hardcover)
This book was published in 2004. I have used it for the past three years in a college course with exactly the same title. It covers the cultural differences of managerial operations in multinational enterprises. The PowerPoint slide is useful for lectures. Many in-class exercises were done using articles from: BusinessWeek, Crains NY Business, Economist (online), Financial Times (online), Forbes and Fortune magazines.
The book will be better if more real-world examples were given on CEO of Ikea, Mittal Steel or News Corporation. Students did the reseach on the CEOs of these firms and reported their final projects. Final projects were done individually or in a group. Students generally like the book except the cost. But the book is cheaper than most of the other international management titles. I would recommend this book to everyone.
3 of 3 people found the following review helpful:
2.0 out of 5 stars
Dry, very poor Index.,
By
This review is from: International Management: Managing Across Borders and Cultures (6th Edition) (Hardcover)
From a student who has completed his studies in international business, this text gives a brief idea of various aspects of management, but the presentation is very dry. The index is horrible and some sources are in dire need of updating as they might not even apply anymore. Not worth the money.
2 of 2 people found the following review helpful:
4.0 out of 5 stars
Comprehensive review of International Management,
By Humzah Khaial "Humzah" (Burlington, ON Canada) - See all my reviews
This review is from: International Management: Managing Across Borders and Cultures (6th Edition) (Hardcover)
I read this book as part of my MBA programme, and have found the material to be quite comprehensive, albeit from a predominantly American view. The author (Deresky) analyzed cultural differences and the different strategies for achieving better results when managing internationally. I recommend it as part of a course being taught at a college or university, as it can be rather academic and dry in presentation. The comprehensive cases are excellent sources of information and provide a glimpse of real life examples of successes and failure in Multi-National Corporations and Joint Ventures.
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