Amazon.com Review
Richard L. Sandhusen's International Marketing, part of Barron's Business Review series, offers a concise but comprehensive overview of this increasingly important subject for students and managers who seek the conceptual and analytical tools necessary to compete in today's global marketplace. Sequentially following the stages of the actual marketing process, each chapter focuses on relevant details from a single master case along with applicable information from other examples--including those in concluding exercises that invite reader involvement.
