International Marketing and Export Management (5th Edition) [Paperback]

Gerald Albaum (Author), Edwin Duerr (Author), Jesper Strandskov (Author)

Book Description

ISBN-10: 0273686348 | ISBN-13: 978-0273686347 | Publication Date: January 9, 2005 | Edition: 5

This book comprehensively covers both international marketing and export management. This is a focus on marketing decisions and management processes involved in exporting and not simply a 'how to' treatment of technical export details. This 5th edition has been written in response to the continually rapid changes in international marketing and the new challenges that are arising. This book is suitable for Undergraduates and Postgraduates/MBA courses in International Marketing, Export Marketing and International Trade.

Editorial Reviews

From the Back Cover

"Albaum, Duerr and Strandskov offer a unique focus on export management. The comprehensive coverage provides a wealth of examples and cases with a good spread of academic and non-academic sources. The balance between theory and practice is just right. I highly recommend this text." Geraldine Cohen, Lecturer, School of Business and Marketing, Brunel University

Looking to learn about marketing decisions and management processes needed to develop export operations either in a small to medium size business or in a global corporation? With changing opportunities and challenges in the global environment, International Marketing and Export Management 5th edition provides the most comprehensive and up-to-date coverage on the topic.

"In my opinion Albaum, Duerr and Strandskov have written an excellent text book on the subject of International Marketing and students will find it both readable and extremely informative." David Demick, Senior Lecturer, School of Marketing, Enrepreneurship and Strategy, University of Ulster

Geared to both undergraduate and postgraduate courses on International Marketing or Export Marketing/International Trade, this book can also be used as a supplementary text on International Business courses and as a useful source of reference to even the most experienced of practitioners.

New to this edition!

In response to recent global developments, the authors have increased emphasis on the following:

• the impact of the Internet, World Wide Web, and e-commerce
• the increasing use of specialized software to assist in managing marketing functions, increasing efficiency in logistics, and coordinating and controlling enterprises
• the impact of technological advances on international marketing
• the changes resulting from China¿s rapid, export-led growth and from its entry into the World Trade Organization
• the growing concerns with respect to social responsibility, and the costs of failure to meet societal expectations.

Visit www.booksites.net/albaum to access valuable teaching tools, including an Instructor¿s Manual and Power Point Slides.

Gerald Albaum is Research Professor at the Robert O. Anderson Schools of Management, University of New Mexico and Professor Emeritus of Marketing at the University of Oregon, USA. He is also Senior Research Fellow at the IC2 Institute, University of Texas, Austin, USA. He has been a visiting professor and scholar at universities in Canada, Denmark, New Zealand, Australia, Turkey, France, Finland and Hong Kong.

Edwin Duerr is a Professor Emeritus of International Business at San Francisco State University, USA. He has been a visiting professor at universities in Japan, Brazil, Germany, Denmark, Sweden and the Netherlands and has extensive consulting business around the globe. Duerr is also Senior Editor of The Journal of International Business and Economy.

Jesper Strandskov is a Professor of International Business at Aarhus School of Business, Denmark. He has been visiting professor at universities in the USA and Australia. He also acts as an international business consultant to several business companies and public institutions.

About the Author

Gerald Albaum is Visiting Scholar at the Robert O. Anderson Schools of Management, University of New Mexico and Professor Emeritus of Marketing at University of Oregon, USA. He is also Senior Research Fellow at the IC² Institute, University of Texas, Austin, USA. He has been a visiting professor and scholar at universities in Canada, Denmark, New Zealand, Australia, Turkey, France, Finland and Hong Kong.

Edwin Duerr is a Professor of International Business at San Francisco State University, USA. He has also taught in Japan, Brazil, Germany, Denmark, Sweden and the Netherlands. He is Chairman of the Board of Advisers of the Korean Business Studies Association and Senior Editor of the Journal of International Business and Economy.

Jesper Strandskov is a Professor of International Business at Aarhus School of Business, Denmark. He has been visiting professor at universities in USA and Australia. He also acts as an international business consultant to several business companies and public institutions.

--This text refers to an out of print or unavailable edition of this title.

See all Editorial Reviews

Product Details

• Paperback: 688 pages
• Publisher: Prentice Hall; 5 edition (January 9, 2005)
• Language: English
• ISBN-10: 0273686348
• ISBN-13: 978-0273686347
• Product Dimensions: 10.3 x 7.6 x 1.5 inches
• Shipping Weight: 3.1 pounds
• Average Customer Review: 4.7 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #1,641,475 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

0 of 2 people found the following review helpful:

4.0 out of 5 stars Int'l Marketing & export Management, January 13, 2006

By 

Linda Parker "Jr College Student" (Houston, Texas) - See all my reviews
(REAL NAME)   

This review is from: International Marketing and Export Management (5th Edition) (Paperback)

This is a well written book. It explains all the ends and outs of exporting. I would have given book 5*, but I don't like to read, and you have to read a lot in this book. End of chapter exercises are really good.

0 of 3 people found the following review helpful:

5.0 out of 5 stars feedback, February 12, 2009

By 

Shipra Prakash "shipra" (texas) - See all my reviews
(REAL NAME)   

This review is from: International Marketing and Export Management (6th Edition) (Paperback)

got the book within one week and it was like a new book, did not look used in any way. thanx. saved money too.glad i didnt buy a new one.

0 of 6 people found the following review helpful:

5.0 out of 5 stars Great Service, September 29, 2005

By 

Miguel Gloria "utexmg" (Houston, TX USA) - See all my reviews
(REAL NAME)   

This review is from: International Marketing and Export Management (5th Edition) (Paperback)

The book was delivered in a timely manner and was in great condition and well packaged. I was very pleased.