International Marketing [Paperback]

Michael R. Czinkota (Author), Ilkka A. Ronkainen (Author)

Book Description

ISBN-10: 0324317026 | ISBN-13: 978-0324317022 | Publication Date: August 18, 2006 | Edition: 008

INTERNATIONAL MARKETING is an innovative up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. With this in-depth text, you will be prepared to conquer the international business world!

Editorial Reviews

Review

“The size of the book is good for both quarter systems and semester systems. The topics are very well organized and very well developed. It is easy to read and easy to understand; the examples and visuals are very well selected.�

"The cases are intriguing pedagogical tools that bring the subject matter to life. They are strategically associated with related subjects, and this organization is likely to facilitate learning.” “This book provides an excellent foundation in international marketing, and I believe anyone teaching the course should strongly consider using it.” --This text refers to an out of print or unavailable edition of this title.

About the Author

Michael R. Czinkota is one of the foremost experts on international business and marketing in the world. His insights and counsel are frequently sought by the media, global companies and governments all over the world. He is a frequent speaker on issues related to trade, trade policy and global business strategies. He has served in the U.S. Government as Deputy Assistant Secretary of Commerce, where he was responsible for trade analysis, support of trade negotiations and retaliatory actions, and policy coordination for international finance, investment, and monetary affairs. He currently serves on the faculty of The McDonough School of Business at Georgetown University.

Illka Ronkainen, a leading expert in the areas of international business and marketing, has served on the faculty of The McDonough School of Business at Georgetown University for the past 20 years. In addition, he is the Director of the "School of Business" program in Hong Kong. He is docent of international marketing at the Helsinki School of Economics and frequently teaches executive classes in Europe, Asia, South America as well as the United States. --This text refers to an out of print or unavailable edition of this title.

Product Details

• Paperback: 720 pages
• Publisher: South-Western College Pub; 008 edition (August 18, 2006)
• Language: English
• ISBN-10: 0324317026
• ISBN-13: 978-0324317022
• Product Dimensions: 10.8 x 8.5 x 1.2 inches
• Shipping Weight: 3.1 pounds (View shipping rates and policies)
• Average Customer Review: 4.1 out of 5 stars  See all reviews (10 customer reviews)
• Amazon Best Sellers Rank: #114,271 in Books (See Top 100 in Books)
  • #21 in Books > Business & Investing > Marketing & Sales > Marketing > Industrial
  • #27 in Books > Business & Investing > International > Global Marketing

Customer Reviews

Most Helpful Customer Reviews

6 of 7 people found the following review helpful:

4.0 out of 5 stars Thorough Coverage of Every Facet of International Marketing, January 29, 2001

By 

Jill Clardy "So many books, so little time...." (Redwood City, CA USA) - See all my reviews
(VINE VOICE)    (REAL NAME)   

This review is from: International Marketing (Dryden Press Series in Marketing) (Hardcover)

This textbook is organized into three major sections:

Part One: The International Environment - includes chapters on the concept of global marketing, the world economy, foreign economies, the people of the world and the political-legal environment.

Part Two: International Marketing Management - includes chapters on global marketing strategy, international marketing intelligence, product policy, new product development, foreign market entry, foreign market channels and global logistics, promotion and advertising, pricing, and marketing of services.

Part Three: Coordinating International Marketing - includes chapters on planning, organizing and control of international marketing, information technology and the future of international marketing.

The text is liberally sprinkled with interesting and relevant illustrations, case studies and examples. As either a textbook or reference source, it is an excellent up-to-date overview on every aspect of international marketing.

My only criticism is that the page after page of dense text could have been enlivened considerably with the use of color graphics and illustrations.

3 of 4 people found the following review helpful:

4.0 out of 5 stars A complete idea of international business, September 28, 2002

By 

andy (St. Louis) - See all my reviews

This review is from: International Marketing (Dreyden Press Series in Marketing) (Hardcover)

I liked this book. I am doing the international MBA at Maryville University. The book is very complete and has great illustrations, graphics, and web links.
Is a very interesting book, and I will keep it. But I think that although there is a chapter related to logistics, the book is not deeply mentioning import and export procedures and other custom and paperwork problems that international business faces.

3 of 4 people found the following review helpful:

3.0 out of 5 stars International Marketing Terpstra, April 16, 2000

By 

Annette Mentasti - See all my reviews

This review is from: International Marketing (Dryden Press Series in Marketing) (Hardcover)

A prescribed text book for MBA students. Unfortunately I found it somewhat lacking in depth and had to resort to others.