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International Marketing [Import] [Paperback]

Michael R./ Ronkainen, Ilkka A. Czinkota (Author)

4.1 out of 5 stars See all reviews (10 customer reviews) |

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Product Details

Paperback: 720 pages
Publisher: Cengage Learning; International Ed edition (August 24, 2006)
Language: English
ISBN-10: 0324361157
ISBN-13: 978-0324361155
Product Dimensions: 10.8 x 8.5 x 1 inches
Shipping Weight: 3 pounds

Average Customer Review: 4.1 out of 5 stars See all reviews (10 customer reviews)

Amazon Best Sellers Rank: #2,605,561 in Books (See Top 100 in Books)

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Customer Reviews

10 Reviews

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4 star:		(5)
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Average Customer Review

4.1 out of 5 stars (10 customer reviews)

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6 of 7 people found the following review helpful:

4.0 out of 5 stars Thorough Coverage of Every Facet of International Marketing, January 29, 2001

Jill Clardy "So many books, so little time...." (Redwood City, CA USA) - See all my reviews
(VINE VOICE) (REAL NAME)

This review is from: International Marketing (Dryden Press Series in Marketing) (Hardcover)

This textbook is organized into three major sections:

Part One: The International Environment - includes chapters on the concept of global marketing, the world economy, foreign economies, the people of the world and the political-legal environment.

Part Two: International Marketing Management - includes chapters on global marketing strategy, international marketing intelligence, product policy, new product development, foreign market entry, foreign market channels and global logistics, promotion and advertising, pricing, and marketing of services.

Part Three: Coordinating International Marketing - includes chapters on planning, organizing and control of international marketing, information technology and the future of international marketing.

The text is liberally sprinkled with interesting and relevant illustrations, case studies and examples. As either a textbook or reference source, it is an excellent up-to-date overview on every aspect of international marketing.

My only criticism is that the page after page of dense text could have been enlivened considerably with the use of color graphics and illustrations.

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3 of 4 people found the following review helpful:

4.0 out of 5 stars A complete idea of international business, September 28, 2002

andy (St. Louis) - See all my reviews

This review is from: International Marketing (Dreyden Press Series in Marketing) (Hardcover)

I liked this book. I am doing the international MBA at Maryville University. The book is very complete and has great illustrations, graphics, and web links.
Is a very interesting book, and I will keep it. But I think that although there is a chapter related to logistics, the book is not deeply mentioning import and export procedures and other custom and paperwork problems that international business faces.

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3 of 4 people found the following review helpful:

3.0 out of 5 stars International Marketing Terpstra, April 16, 2000

Annette Mentasti - See all my reviews

This review is from: International Marketing (Dryden Press Series in Marketing) (Hardcover)

A prescribed text book for MBA students. Unfortunately I found it somewhat lacking in depth and had to resort to others.

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Most Recent Customer Reviews

4.0 out of 5 stars good, but not new
I needed to replace a text book i had ruined and so i ordered this book. it was said that it was "like new", so i ordered. Read more

Published 15 months ago by Stef

5.0 out of 5 stars Text book
What I needed for class and is being used daily. Amazon is a good source for this.

Published on September 26, 2009 by Maria S. Ritter

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The textbook was in good condition and arrived before the date. The seller was dependable and helpful.

Published on January 18, 2009 by Caitlin Macneil

3.0 out of 5 stars Good
Even thought this book was not in color, the content is all there. and the book was in good condition

Published on October 3, 2008 by Leslie Feaman

4.0 out of 5 stars Great for MBA Track
I purchased this as the textbook for an MBA class and I give it high marks for both read-ability and depth of coverage. Read more

Published on October 18, 2007 by Darren Smith

5.0 out of 5 stars Comprehensive Discussion of International Marketing
As a Georgetown University student who took the author's class, I found this textbook to be the most comprehenisve International Marketing source around. Read more

Published on January 1, 2002

5.0 out of 5 stars A Great Text
I am a student at the Budapest University of Economic Sciences. I found this book to be very interesting and fun to read. Read more

Published on November 18, 2001 by Jesse Nelson

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Citations (learn more)

100 books cite this book:

Mastering Global Markets: Strategies For Today's Trade Globalist by Michael R. Czinkota on page 1, page 326, and Back Matter
Globalization of Consumer Markets: Structures and Strategies by Erdener Kaynak on page 44, page 207, and page 302
Foreign Direct Investment and Strategic Alliances in Europe (Monograph Published Simultaneously As the Journal of Euromarketing, 1) by Hong Liu on page 46, page 69, and page 98
Sociopolitical Aspects of International Marketing (Haworth Series in International Business) (v. 2) by Erdener Kaynak on page 222, page 256, and page 279
Internationalisation Strategies (Academy of International Business) by George Chryssochoidis in Back Matter (1), Back Matter (2), and Back Matter (3)

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