Sorry, this item is not available in
Image not available for
Image not available

To view this video download Flash Player

FREE Shipping on orders over $35.

Used - Good | See details
Sold by RentU.
Access codes and supplements are not guaranteed with used items.
Have one to sell? Sell yours here
Tell the Publisher!
I'd like to read this book on Kindle

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

International Marketing [Hardcover]

Philip Cateora , Mary Gilly , John Graham
4.4 out of 5 stars  See all reviews (16 customer reviews)

Available from these sellers.

Free Two-Day Shipping for College Students with Amazon Student


Amazon Price New from Used from
Hardcover $227.28  
Hardcover, September 24, 2010 --  
Loose Leaf $169.69  
There is a newer edition of this item:
International Marketing International Marketing 3.6 out of 5 stars (15)
Usually ships in 1 to 3 weeks

Book Description

September 24, 2010 007352994X 978-0073529943 15
Cateora and Graham’s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 15th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.

Customers Who Bought This Item Also Bought

Product Details

  • Hardcover: 742 pages
  • Publisher: McGraw-Hill/Irwin; 15 edition (September 24, 2010)
  • Language: English
  • ISBN-10: 007352994X
  • ISBN-13: 978-0073529943
  • Product Dimensions: 8.4 x 1.1 x 11.3 inches
  • Shipping Weight: 3.2 pounds
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (16 customer reviews)
  • Amazon Best Sellers Rank: #32,553 in Books (See Top 100 in Books)

More About the Author

I am most excited about our new book, Inventive Negotiation. Its purpose is to promote creative and fruitful relationships among all people, from within families and neighborhoods to across nations.

A little on my background and other activities: After college I spent the next nine years learning and then practicing how to kill people as an officer in the U.S. Navy Underwater Demolition/SEAL Teams. I have spent the last three decades promoting peace between people. This latter theme is reflected in all my books and current activities.

My first book published in 1984 (now in its 4th edition) was meant to help Americans better understand and get along with Japanese. Next I began working with Philip Cateora on International Marketing, now in its 16th edition. Trade causes peace is the fundamental theory of that book. Both China Now and Global Negotiation promote peace through international exchange. All in the Family (2nd edition) promotes peace within families and addresses the most important problem facing Americans circa 2020 - the rising decrepitude of baby boomers.

All this work is underpinned by over thirty years of scholarship focused on international marketing and negotiation. I studied both Marketing and Cultural Anthropology in my doctoral program at UC Berkeley. I have worked with colleagues in twenty-four countries, briefly sharing the stage with Mikhail Gorbachev and His Holiness the Dalai Lama. I was a tenured professor at USC and am currently Professor Emeritus at the Merage School of Business, University of California, Irvine. I was also a director of the UCI Center for Citizen Peacebuilding (2000-08). Aside from my more technical work, I have published articles in the Harvard Business Review, the New York Times, the Los Angeles Times, USAToday, and the Christian Science Monitor.

Articles focusing on my books and research have appeared in the Smithsonian Magazine, Chronicle of Higher Education, the Los Angeles Times, the Wall Street Journal, the Washington Post, Investors' Daily, BusinessWeek, Reuters, Parade Magazine, the AARP Bulletin, and on ABC Good Morning America. Numerous interviews have been aired on broadcast media (local, national, and foreign) including the BBC, NBC Nightly News, and Fox News.

You can catch up with my ongoing projects at My speaking services are presented at The websites for my books are:
For International Marketing see

I publish the photography from my world travels under a pseudonym, Adam Amador. See to view my artistic work.

Customer Reviews

Most Helpful Customer Reviews
5 of 6 people found the following review helpful
5.0 out of 5 stars Interesting April 17, 2011
By KDing
Format:Hardcover|Verified Purchase
Normally textbooks are monotonous and boring, but this book is such an interesting read, you will forget you are reading for class. Definitely a worthwhile investment!
Was this review helpful to you?
1 of 1 people found the following review helpful
2.0 out of 5 stars No real cases February 25, 2013
By Diego
Format:Hardcover|Verified Purchase
As a professor I wanted to see more real cases. To see them, I am supposed to reach them online, and although I contact the publisher I haven't got any answer about how to enter the site. The site refers to a code that theoretically should come with the book, but not in my case..
The book seems to be very good but I was specially interested in the cases.
Comment | 
Was this review helpful to you?
3 of 4 people found the following review helpful
5.0 out of 5 stars Book November 26, 2012
Format:Hardcover|Verified Purchase
What a great resource! I don't keep many of my college books but will be keeping this one for future reference.
Comment | 
Was this review helpful to you?
5.0 out of 5 stars Got my book June 12, 2014
Format:Hardcover|Verified Purchase
I got this book for my international marketing class for college and it was in excellent condition, even though i bought it used. It was affordable and I got it the next day thank you :)
Comment | 
Was this review helpful to you?
5.0 out of 5 stars Fast shipment and item in nice shape. February 18, 2014
Format:Hardcover|Verified Purchase
The book was it pretty good shape as rentals are expected to be in rough quality. Keep the good work up.
Comment | 
Was this review helpful to you?
5.0 out of 5 stars Interesting text book February 13, 2014
By M P
Format:Hardcover|Verified Purchase
Who knew that marketing could be interesting? I am so glad my professor selected this text for my online International Marketing class.
Comment | 
Was this review helpful to you?
5.0 out of 5 stars For Class December 18, 2013
Format:Hardcover|Verified Purchase
It was what the class required. I still have the book and reference it every now and then. If you majored in business its good to have around.
Comment | 
Was this review helpful to you?
4.0 out of 5 stars Not bad for a textbook. November 26, 2013
Format:Hardcover|Verified Purchase
For a textbook, this was actually not bad. It explained concepts very well and related everything to real business examples. One of the better business textbooks I've used.
Comment | 
Was this review helpful to you?
Most Recent Customer Reviews
5.0 out of 5 stars Good condition
The book is in good condition. It came on time. Contains good high-lines and there is no damage on the cover.
Published 10 months ago by Ana Gabriela Marin
5.0 out of 5 stars Well packed and shipped quickly
This book arrived well packaged and very quickly. Had a lot of interesting case examples among each chapter. The case studies at the end of the book were very good as well.
Published 11 months ago by Kevin Foth
5.0 out of 5 stars Very Pleased
The book was in better condition thn discribed. I will a look out in the future to use this seller again. It is so much cheaper than the student store.
Published 12 months ago by Arhedge
3.0 out of 5 stars interesting
Although lengthy and wordy I feel like I have actually learned somethings from this book. It is an actual, graduate level text.
Published 12 months ago by Sandy Nicole
5.0 out of 5 stars Arrived on time for class
Great book. never read it full except for the chapters that were recommended by professor. however for marketing people it is a must have.
Published 12 months ago by Chirag Purohit
5.0 out of 5 stars great books !!
I have to say the book condition is
Great!!!I can not believe
I get this such good book at a really gooood price!
And also efficiency shipping!!
Thank you!
Published 13 months ago by Ling Z.
5.0 out of 5 stars Great Book
I ordered a used book from them and it was noted that it would have some wear on its cover and some highlighting. To my delight, the book looks just about brand new. Read more
Published 18 months ago by Melisa Cox
Search Customer Reviews
Search these reviews only

What Other Items Do Customers Buy After Viewing This Item?

Sell a Digital Version of This Book in the Kindle Store

If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store. Learn more


Search Customer Discussions
Search all Amazon discussions

Start a new discussion
First post:
Prompts for sign-in

Look for Similar Items by Category