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International Marketing Hardcover – September 24, 2010

ISBN-13: 978-0073529943 ISBN-10: 007352994X Edition: 15th

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Hardcover, September 24, 2010
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International Marketing
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Product Details

  • Hardcover: 742 pages
  • Publisher: McGraw-Hill/Irwin; 15 edition (September 24, 2010)
  • Language: English
  • ISBN-10: 007352994X
  • ISBN-13: 978-0073529943
  • Product Dimensions: 8.4 x 1.1 x 11.3 inches
  • Shipping Weight: 3.2 pounds
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (16 customer reviews)
  • Amazon Best Sellers Rank: #42,795 in Books (See Top 100 in Books)

More About the Author

I am most excited about our new book, Inventive Negotiation. Its purpose is to promote creative and fruitful relationships among all people, from within families and neighborhoods to across nations.


A little on my background and other activities: After college I spent the next nine years learning and then practicing how to kill people as an officer in the U.S. Navy Underwater Demolition/SEAL Teams. I have spent the last three decades promoting peace between people. This latter theme is reflected in all my books and current activities.


My first book published in 1984 (now in its 4th edition) was meant to help Americans better understand and get along with Japanese. Next I began working with Philip Cateora on International Marketing, now in its 16th edition. Trade causes peace is the fundamental theory of that book. Both China Now and Global Negotiation promote peace through international exchange. All in the Family (2nd edition) promotes peace within families and addresses the most important problem facing Americans circa 2020 - the rising decrepitude of baby boomers.


All this work is underpinned by over thirty years of scholarship focused on international marketing and negotiation. I studied both Marketing and Cultural Anthropology in my doctoral program at UC Berkeley. I have worked with colleagues in twenty-four countries, briefly sharing the stage with Mikhail Gorbachev and His Holiness the Dalai Lama. I was a tenured professor at USC and am currently Professor Emeritus at the Merage School of Business, University of California, Irvine. I was also a director of the UCI Center for Citizen Peacebuilding (2000-08). Aside from my more technical work, I have published articles in the Harvard Business Review, the New York Times, the Los Angeles Times, USAToday, and the Christian Science Monitor.


Articles focusing on my books and research have appeared in the Smithsonian Magazine, Chronicle of Higher Education, the Los Angeles Times, the Wall Street Journal, the Washington Post, Investors' Daily, BusinessWeek, Reuters, Parade Magazine, the AARP Bulletin, and on ABC Good Morning America. Numerous interviews have been aired on broadcast media (local, national, and foreign) including the BBC, NBC Nightly News, and Fox News.


You can catch up with my ongoing projects at www.OrangeTreePartners.net. My speaking services are presented at http://www.leadingauthorities.com/speakers/John-Graham.html. The websites for my books are:
www.InventiveNegotiation.com
www.GlobalNegotiationBook.com
www.AllintheFamilyBook.us
www.ChinaNowBook.com
For International Marketing see http://highered.mcgraw-hill.com/sites/0073529974/information_center_view0/supplements.html


I publish the photography from my world travels under a pseudonym, Adam Amador. See www.AmadorFamilyArts.com to view my artistic work.

Customer Reviews

What a great resource!
Tracy Garner
The book was it pretty good shape as rentals are expected to be in rough quality.
Junaid Fayyaz
The case studies at the end of the book were very good as well.
Kevin Foth

Most Helpful Customer Reviews

5 of 6 people found the following review helpful By KDing on April 17, 2011
Format: Hardcover Verified Purchase
Normally textbooks are monotonous and boring, but this book is such an interesting read, you will forget you are reading for class. Definitely a worthwhile investment!
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1 of 1 people found the following review helpful By Diego on February 25, 2013
Format: Hardcover Verified Purchase
As a professor I wanted to see more real cases. To see them, I am supposed to reach them online, and although I contact the publisher I haven't got any answer about how to enter the site. The site refers to a code that theoretically should come with the book, but not in my case..
The book seems to be very good but I was specially interested in the cases.
Diego
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3 of 4 people found the following review helpful By Tracy Garner on November 26, 2012
Format: Hardcover Verified Purchase
What a great resource! I don't keep many of my college books but will be keeping this one for future reference.
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By Junnieth on June 12, 2014
Format: Hardcover Verified Purchase
I got this book for my international marketing class for college and it was in excellent condition, even though i bought it used. It was affordable and I got it the next day thank you :)
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Format: Hardcover Verified Purchase
The book was it pretty good shape as rentals are expected to be in rough quality. Keep the good work up.
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By M P on February 13, 2014
Format: Hardcover Verified Purchase
Who knew that marketing could be interesting? I am so glad my professor selected this text for my online International Marketing class.
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By O. Muammar on December 18, 2013
Format: Hardcover Verified Purchase
It was what the class required. I still have the book and reference it every now and then. If you majored in business its good to have around.
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By Robert B on November 26, 2013
Format: Hardcover Verified Purchase
For a textbook, this was actually not bad. It explained concepts very well and related everything to real business examples. One of the better business textbooks I've used.
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