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International Marketing [Hardcover]

by Philip Cateora, Mary Gilly, John Graham
4.3 out of 5 stars  See all reviews (15 customer reviews)

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International Marketing International Marketing 3.6 out of 5 stars (13)
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Book Description

September 24, 2010 007352994X 978-0073529943 15
Cateora and Graham’s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 15th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.

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International Marketing + Consumer Behavior, Ninth Edition
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Product Details

  • Hardcover: 742 pages
  • Publisher: McGraw-Hill/Irwin; 15 edition (September 24, 2010)
  • Language: English
  • ISBN-10: 007352994X
  • ISBN-13: 978-0073529943
  • Product Dimensions: 10.9 x 8.5 x 1 inches
  • Shipping Weight: 3.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (15 customer reviews)
  • Amazon Best Sellers Rank: #42,617 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews
5 of 6 people found the following review helpful
5.0 out of 5 stars Interesting April 17, 2011
By KDing
Format:Hardcover|Verified Purchase
Normally textbooks are monotonous and boring, but this book is such an interesting read, you will forget you are reading for class. Definitely a worthwhile investment!
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1 of 1 people found the following review helpful
2.0 out of 5 stars No real cases February 25, 2013
By Diego
Format:Hardcover|Verified Purchase
As a professor I wanted to see more real cases. To see them, I am supposed to reach them online, and although I contact the publisher I haven't got any answer about how to enter the site. The site refers to a code that theoretically should come with the book, but not in my case..
The book seems to be very good but I was specially interested in the cases.
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3 of 4 people found the following review helpful
5.0 out of 5 stars Book November 26, 2012
Format:Hardcover|Verified Purchase
What a great resource! I don't keep many of my college books but will be keeping this one for future reference.
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5.0 out of 5 stars Fast shipment and item in nice shape. February 18, 2014
Format:Hardcover|Verified Purchase
The book was it pretty good shape as rentals are expected to be in rough quality. Keep the good work up.
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5.0 out of 5 stars Interesting text book February 13, 2014
By M P
Format:Hardcover|Verified Purchase
Who knew that marketing could be interesting? I am so glad my professor selected this text for my online International Marketing class.
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5.0 out of 5 stars For Class December 18, 2013
Format:Hardcover|Verified Purchase
It was what the class required. I still have the book and reference it every now and then. If you majored in business its good to have around.
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4.0 out of 5 stars Not bad for a textbook. November 26, 2013
Format:Hardcover|Verified Purchase
For a textbook, this was actually not bad. It explained concepts very well and related everything to real business examples. One of the better business textbooks I've used.
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0 of 1 people found the following review helpful
3.0 out of 5 stars interesting June 30, 2013
Format:Hardcover|Verified Purchase
Although lengthy and wordy I feel like I have actually learned somethings from this book. It is an actual, graduate level text.
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