Industrial-Sized Deals Best Books of the Month Shop Women's Handbags Learn more nav_sap_plcc_6M_fly_beacon Beach House Fire TV Stick Grocery Find the Best Purina Pro Plan for Your Pet Shop Popular Services tmnt tmnt tmnt  Amazon Echo Starting at $99 Kindle Voyage Metal Gear Solid 5 Shop Back to School with Amazon Back to School with Amazon Outdoor Recreation Deal of the Day

International Marketing 15th Edition

25 customer reviews
ISBN-13: 978-0073529943
ISBN-10: 007352994X
Why is ISBN important?
ISBN
This bar-code number lets you verify that you're getting exactly the right version or edition of a book. The 13-digit and 10-digit formats both work.
Scan an ISBN with your phone
Use the Amazon App to scan ISBNs and compare prices.
Have one to sell? Sell on Amazon
Buy used
$34.18
Condition: Used - Good
Condition: Used: Good
Comment: might have cover wear, highlighting
Access codes and supplements are not guaranteed with used items.
62 Used from $30.19
More Buying Choices
21 New from $59.99 62 Used from $30.19

There is a newer edition of this item:

Free Two-Day Shipping for College Students with Amazon Student Free%20Two-Day%20Shipping%20for%20College%20Students%20with%20Amazon%20Student


InterDesign Brand Store Awareness Textbooks

Editorial Reviews

About the Author

Profesor Emerito de la Universidad de Colorado en Boulder, recibio su Ph.D. de la Universidad de Texas en Austin, donde fue elegido miembro de Beta Gamma Sigma. En su carrera academica en la Universidad de Colorado se ha desempenado como Jefe de la Division de Marketing, Coordinador de Programas de Negocios Internacionales, Vicedecano y Decano Interino. Su ensenanza ha abarcado una amplia gama de cursos de marketing y negocios internacionales desde los fundamentos hasta el nivel de doctorado. Recibio la Universidad de Colorado Premio a la Excelencia Docente de Educador y de la Asociacion de Marketing de Western Educador del Ano. Mary C. Gilly John L. Graham

NO_CONTENT_IN_FEATURE


Amazon Local Register Amazon Local Register


Product Details

  • Hardcover: 742 pages
  • Publisher: McGraw-Hill/Irwin; 15 edition (September 24, 2010)
  • Language: English
  • ISBN-10: 007352994X
  • ISBN-13: 978-0073529943
  • Product Dimensions: 8.4 x 1.1 x 11.3 inches
  • Shipping Weight: 3.2 pounds
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (25 customer reviews)
  • Amazon Best Sellers Rank: #14,932 in Books (See Top 100 in Books)

More About the Author

I am most excited about our new book, Inventive Negotiation. Its purpose is to promote creative and fruitful relationships among all people, from within families and neighborhoods to across nations.


A little on my background and other activities: After college I spent the next nine years learning and then practicing how to kill people as an officer in the U.S. Navy Underwater Demolition/SEAL Teams. I have spent the last three decades promoting peace between people. This latter theme is reflected in all my books and current activities.


My first book published in 1984 (now in its 4th edition) was meant to help Americans better understand and get along with Japanese. Next I began working with Philip Cateora on International Marketing, now in its 16th edition. Trade causes peace is the fundamental theory of that book. Both China Now and Global Negotiation promote peace through international exchange. All in the Family (2nd edition) promotes peace within families and addresses the most important problem facing Americans circa 2020 - the rising decrepitude of baby boomers.


All this work is underpinned by over thirty years of scholarship focused on international marketing and negotiation. I studied both Marketing and Cultural Anthropology in my doctoral program at UC Berkeley. I have worked with colleagues in twenty-four countries, briefly sharing the stage with Mikhail Gorbachev and His Holiness the Dalai Lama. I was a tenured professor at USC and am currently Professor Emeritus at the Merage School of Business, University of California, Irvine. I was also a director of the UCI Center for Citizen Peacebuilding (2000-08). Aside from my more technical work, I have published articles in the Harvard Business Review, the New York Times, the Los Angeles Times, USAToday, and the Christian Science Monitor.


Articles focusing on my books and research have appeared in the Smithsonian Magazine, Chronicle of Higher Education, the Los Angeles Times, the Wall Street Journal, the Washington Post, Investors' Daily, BusinessWeek, Reuters, Parade Magazine, the AARP Bulletin, and on ABC Good Morning America. Numerous interviews have been aired on broadcast media (local, national, and foreign) including the BBC, NBC Nightly News, and Fox News.


You can catch up with my ongoing projects at www.OrangeTreePartners.net. My speaking services are presented at http://www.leadingauthorities.com/speakers/John-Graham.html. The websites for my books are:
www.InventiveNegotiation.com
www.GlobalNegotiationBook.com
www.AllintheFamilyBook.us
www.ChinaNowBook.com
For International Marketing see http://highered.mcgraw-hill.com/sites/0073529974/information_center_view0/supplements.html


I publish the photography from my world travels under a pseudonym, Adam Amador. See www.AmadorFamilyArts.com to view my artistic work.

Customer Reviews

Most Helpful Customer Reviews

5 of 6 people found the following review helpful By KDing on April 17, 2011
Format: Hardcover Verified Purchase
Normally textbooks are monotonous and boring, but this book is such an interesting read, you will forget you are reading for class. Definitely a worthwhile investment!
1 Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
3 of 4 people found the following review helpful By Tracy Garner on November 26, 2012
Format: Hardcover Verified Purchase
What a great resource! I don't keep many of my college books but will be keeping this one for future reference.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
2 of 3 people found the following review helpful By Diego on February 25, 2013
Format: Hardcover Verified Purchase
As a professor I wanted to see more real cases. To see them, I am supposed to reach them online, and although I contact the publisher I haven't got any answer about how to enter the site. The site refers to a code that theoretically should come with the book, but not in my case..
The book seems to be very good but I was specially interested in the cases.
Diego
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Format: Loose Leaf Verified Purchase
I like the loose leaf book because it allows me to take just one or two chapters at a time and sit and read them anywhere unlike one large bound book that gets hard to hold/heavy after reading for long periods of time. I would like to see more options for loose leaf books. Thank you!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
By Robert B on November 26, 2013
Format: Hardcover Verified Purchase
For a textbook, this was actually not bad. It explained concepts very well and related everything to real business examples. One of the better business textbooks I've used.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
By O. Muammar on December 18, 2013
Format: Hardcover Verified Purchase
It was what the class required. I still have the book and reference it every now and then. If you majored in business its good to have around.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
By M P on February 13, 2014
Format: Hardcover Verified Purchase
Who knew that marketing could be interesting? I am so glad my professor selected this text for my online International Marketing class.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
By khayla on July 20, 2015
Format: Hardcover Verified Purchase
Great
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

What Other Items Do Customers Buy After Viewing This Item?

Want to discover more products? Check out these pages to see more: best sellers 2013, marketing textbook 2007, international economics 14th edition