The fifth edition of this best selling text, International Marketing Strategy, has been revised and updated and, as ever, offers a perceptive, practical and up-to-date look into the ever-changing world of international marketing. All the cases and illustrations have been revised and there is much new material on emerging markets, in particular China, India and Eastern Europe. International Marketing Strategy is arranged into 3 clear parts analysis, strategy development and implementation. This tried and tested structure emphasises the importance of developing the skills, aptitude and awareness needed to make a manager successful in a global and diverse market place.
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About the Author
Isobel Doole is Professor of International Marketing at Sheffield Hallam Univarsity and a Senior Examiner on the Post Graduate Professional Diploma of The Chartered Institute of Marketing. She is Head of the Research Centre for Individual and Organisational Development at the university and has considerable experience at a senior level working across a number of industries with international and UK companies in the field of international marketing and strategic marketing decision making.
Robin Lowe is a Principal Lecturer in International Marketing at Sheffield Hallam University, a Visiting Faculty Member of the University of Porto, Portugal and is an examiner on the Post Graduate Professional Diploma of the Chartered Institute of Marketing. He has considerable business and education experience holding senior positions in industry and in the university. He has carried out research, consultancy and training in the field of international marketing and strategic marketing decision making in the US, Europe and the Middle East. --This text refers to an out of print or unavailable edition of this title.
Robin Lowe is a Principal Lecturer in International Marketing at Sheffield Hallam University, a Visiting Faculty Member of the University of Porto, Portugal and is an examiner on the Post Graduate Professional Diploma of the Chartered Institute of Marketing. He has considerable business and education experience holding senior positions in industry and in the university. He has carried out research, consultancy and training in the field of international marketing and strategic marketing decision making in the US, Europe and the Middle East. --This text refers to an out of print or unavailable edition of this title.
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Inside This Book
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First Sentence:
Knowledge and an understanding of the markets in which companies operate are important for all business activities. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
research and opportunity analysis, international marketing strategy development, international marketing process, mobile casino, international marketing environment, market entry methods, international marketing planning, international marketing communications, grey marketing, through enabling technologies, foreign country markets, grey market goods, new country markets, international marketing research, different country markets, international trading environment, retailing structures, international marketing manager, foreign market opportunities, international marketing strategies, countertrade deals, incipient markets, product standardisation, global marketing strategy Key Phrases - Capitalized Phrases (CAPs): (learn more)
European Union, Hong Kong, Middle East, Prentice Hall, International Marketing Review, United States, Eastern Europe, Czech Republic, Dryden Press, World Bank, World Trade Organisation, South Korean, Western Europe, South America, Hewlett Packard, Anheuser Busch, South East Asia, New York, General Motors, Harvard Business Review, European Monetary Union, South Africa, Body Shop, Boston Consulting Group, Thomson Learning Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
Knowledge and an understanding of the markets in which companies operate are important for all business activities. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
research and opportunity analysis, international marketing strategy development, international marketing process, mobile casino, international marketing environment, market entry methods, international marketing planning, international marketing communications, grey marketing, through enabling technologies, foreign country markets, grey market goods, new country markets, international marketing research, different country markets, international trading environment, retailing structures, international marketing manager, foreign market opportunities, international marketing strategies, countertrade deals, incipient markets, product standardisation, global marketing strategy Key Phrases - Capitalized Phrases (CAPs): (learn more)
European Union, Hong Kong, Middle East, Prentice Hall, International Marketing Review, United States, Eastern Europe, Czech Republic, Dryden Press, World Bank, World Trade Organisation, South Korean, Western Europe, South America, Hewlett Packard, Anheuser Busch, South East Asia, New York, General Motors, Harvard Business Review, European Monetary Union, South Africa, Body Shop, Boston Consulting Group, Thomson Learning Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
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