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International Perspectives on Trade Promotion and Assistance Hardcover – April 6, 1990

ISBN-13: 978-0899304854 ISBN-10: 0899304850

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Book Description

A collection of papers presented at the International Symposium on Trade Promotion and Assistance, this volume presents a comprehensive treatment of the role of the private sector in trade promotion and reviews trade promotion activities at the international, state, and local levels.

About the Author

S. TAMER CAVUSGIL is Director of the International Business Development Program at Michigan State University.

MICHAEL R. CZINKOTA is Professor of Marketing and International Business at the School of Business Administration at Georgetown University.


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