Customer Reviews

International Strategic Management: Challenges And Opportunities (Series on International Business and Trade)

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The authors are describing the decision process that leads to development and implementation of a global strategy when the industry drivers of globalization are strong.
To define a global strategy, the authors define five different dimensions of being global. They are introducing a model of external drivers that would enable the globalization of an industry: Market, Economic, Environmental, and Competitive Factors. The ability of a company to be global depends on the organization structure, management process, people and culture.