International Technical Communication: How to Export Information about High Technology (Wiley Technical Communications Library) [Paperback]

Nancy L. Hoft (Author)

Book Description

ISBN-10: 0471037435 | ISBN-13: 978-0471037439 | Publication Date: April 1995 | Edition: 1

A superlative guide detailing every phase of creating more effective international technical communication whether it is verbal, graphic, printed or electronic. Emphasizes how to develop the skills (communicating technical data to an international audience), the process (a document cycle for international product distribution) and the product. Strategies, techniques and practical tips demonstrate how to communicate internationally quickly, cheaply and well. Includes anecdotes, examples, graphics, worksheets, a reference of universal international information and a list of dozens of international resources that can provide data on target countries and users.

Editorial Reviews

From the Publisher

A superlative guide detailing every phase of creating more effective international technical communication whether it is verbal, graphic, printed or electronic. Emphasizes how to develop the skills (communicating technical data to an international audience), the process (a document cycle for international product distribution) and the product. Strategies, techniques and practical tips demonstrate how to communicate internationally quickly, cheaply and well. Includes anecdotes, examples, graphics, worksheets, a reference of universal international information and a list of dozens of international resources that can provide data on target countries and users.

Product Details

• Paperback: 400 pages
• Publisher: Wiley; 1 edition (April 1995)
• Language: English
• ISBN-10: 0471037435
• ISBN-13: 978-0471037439
• Product Dimensions: 9.2 x 7.5 x 0.9 inches
• Shipping Weight: 1.5 pounds
• Average Customer Review: 3.7 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #1,908,884 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

11 of 12 people found the following review helpful:

4.0 out of 5 stars The bible for international technical communications., October 10, 1998

By A Customer

This review is from: International Technical Communication: How to Export Information about High Technology (Wiley Technical Communications Library) (Paperback)

Our consulting staff has recommended this valuable publication to many of our clients over the years. It provides a step-by-step process for creating effective international technical documents in electronic, printed, graphic and verbal formats. It is easy to understand and use. Communicating technical information worldwide is critically important to the success or failure of any international marketing program. Securing this book is wise business investment. John R. Jagoe, Director, Export Institute

2 of 2 people found the following review helpful:

5.0 out of 5 stars A textbook for the localization professional, December 29, 2001

By 

Mick McAllister [Lagniappes] (Colorado) - See all my reviews

This review is from: International Technical Communication: How to Export Information about High Technology (Wiley Technical Communications Library) (Paperback)

More than a writer's guide, though it provides that service admirably. Hoft covers the entire localization process, with model projects that include essential milestones (reviewer signoff on terminology) and costing guidelines. She provides a solid discussion of the potential cultural hazards of hasty localization, far beyond the facile "Don't use white in China, 'cuz they associate it with death!!!" layer. And Appendix C, the Resources list, is worth the price of the book.

If I were going to assign a single book to every project manager, marketing manager, and documentation developer involved in global marketing, this would be it.

2.0 out of 5 stars Done in by the publisher, September 13, 2005

By 

Small-business owner "Small-business owner" (Palo Alto, CA) - See all my reviews

This review is from: International Technical Communication: How to Export Information about High Technology (Wiley Technical Communications Library) (Paperback)

Unfortunately, the fonts, layouts, and poor editing make this book painful to read. It does contain useful advice for collecting and applying cultural information about your users.