Customer Reviews

International Technical Communication: How to Export Information about High Technology (Wiley Technical Communications Library)

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Our consulting staff has recommended this valuable publication to many of our clients over the years. It provides a step-by-step process for creating effective international technical documents in electronic, printed, graphic and verbal formats. It is easy to understand and use. Communicating technical information worldwide is critically important to the success or failure of any international marketing program. Securing this book is wise business investment. John R. Jagoe, Director, Export Institute

More than a writer's guide, though it provides that service admirably. Hoft covers the entire localization process, with model projects that include essential milestones (reviewer signoff on terminology) and costing guidelines. She provides a solid discussion of the potential cultural hazards of hasty localization, far beyond the facile "Don't use white in China, 'cuz they associate it with death!!!" layer. And Appendix C, the Resources list, is worth the price of the book.

If I were going to assign a single book to every project manager, marketing manager, and documentation developer involved in global marketing, this would be it.

Unfortunately, the fonts, layouts, and poor editing make this book painful to read. It does contain useful advice for collecting and applying cultural information about your users.