The Internationalization of the Firm: A Reader [Paperback]

Peter J Buckley (Author), Pervez N. Ghauri (Author)

Book Description

Publication Date: September 17, 1998 | ISBN-10: 1861524013 | ISBN-13: 978-1861524010 | Edition: 2

The second edition of The Internationalization of the Firm: A Reader offers a detailed analysis of the forces at work in the process of internationalisation. This is the only publication currently available which contains a broad selection of the seminal articles in this field. The Internationalization of the Firm provides comprehensive coverage of the crucial issues in international business research: direct foreign investment, cultural issues and joint ventures, while at the same time presenting the material in a clear and accessible way. The articles are divided into sections, each of them covering the key topics at the heart of internationalization: the main concepts, the internationalization process, foreign market servicing, the multinational firm and the impact of culture on internationalization. The Internationalization of the Firm: A Reader is indispensable reading for all advanced undergraduates, postgraduate and MBA students of international business.

Product Details

• Paperback: 448 pages
• Publisher: Cengage Learning EMEA; 2 edition (September 17, 1998)
• Language: English
• ISBN-10: 1861524013
• ISBN-13: 978-1861524010
• Product Dimensions: 9.5 x 6.6 x 0.8 inches
• Shipping Weight: 1.7 pounds (View shipping rates and policies)
• Average Customer Review: 4.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #1,111,944 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

5.0 out of 5 stars Perfect introduction, February 21, 2001

By 

bulter (Groningen, The Netherlands) - See all my reviews

This review is from: The Internationalization of the Firm: A Reader (Paperback)

This book gives you a perfect insight in the internationalisation process of a firm. The aspects you will meet during internationalisation of a firm are described, issues like Foreign Investment, market entry, joint ventures, strategies and culture etc.. On account of the many contributors it gives you a varied perspective of this field. The main authors in the field of International Business contributed.

1 of 2 people found the following review helpful:

3.0 out of 5 stars This book explains the basics of internatinonalization, June 10, 1999

By A Customer

This review is from: The Internationalization of the Firm: A Reader (Paperback)

This well structured book is a bit shallow at times. The basics of the process of internationalization are clearly defined. But the authors should have considered more aspects of the process.