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2 Reviews
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Average Customer Review
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2 of 2 people found the following review helpful:
5.0 out of 5 stars
Perfect introduction
This book gives you a perfect insight in the internationalisation process of a firm. The aspects you will meet during internationalisation of a firm are described, issues like Foreign Investment, market entry, joint ventures, strategies and culture etc.. On account of the many contributors it gives you a varied perspective of this field. The main authors in the field of...
Published on February 21, 2001 by bulter
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1 of 2 people found the following review helpful:
3.0 out of 5 stars
This book explains the basics of internatinonalization
This well structured book is a bit shallow at times. The basics of the process of internationalization are clearly defined. But the authors should have considered more aspects of the process.
Published on June 10, 1999
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2 of 2 people found the following review helpful:
5.0 out of 5 stars
Perfect introduction,
By bulter (Groningen, The Netherlands) - See all my reviews
This review is from: The Internationalization of the Firm: A Reader (Paperback)
This book gives you a perfect insight in the internationalisation process of a firm. The aspects you will meet during internationalisation of a firm are described, issues like Foreign Investment, market entry, joint ventures, strategies and culture etc.. On account of the many contributors it gives you a varied perspective of this field. The main authors in the field of International Business contributed.
1 of 2 people found the following review helpful:
3.0 out of 5 stars
This book explains the basics of internatinonalization,
By A Customer
This review is from: The Internationalization of the Firm: A Reader (Paperback)
This well structured book is a bit shallow at times. The basics of the process of internationalization are clearly defined. But the authors should have considered more aspects of the process.
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Most Helpful First | Newest First
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The Internationalization of the Firm: A Reader by Peter J. Buckley (Paperback - September 17, 1998)
$51.99 $41.38
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