The Internationalization of US Franchising Systems (Transnational Business and Corporate Culture) [Hardcover]

Ilan Alon (Author)

Book Description

Publication Date: September 1, 1999 | ISBN-10: 0815333870 | ISBN-13: 978-0815333876

This book reviews both the environmental and organizational factors of international franchising, but focuses on the latter because environmental factors can not adequately explain why some franchisers within a particular industry internationalize. This study finds that organizational factors such as the size, age, growth rate, pricing strategies and the geographical dispersion of the firm, collectively affect the franchising firm's decision to internationalize. However, the individual variables are different in significance and magnitude for the retailing, hotel and motel, and professional business service industries.

Product Details

• Hardcover: 112 pages
• Publisher: Routledge (September 1, 1999)
• Language: English
• ISBN-10: 0815333870
• ISBN-13: 978-0815333876
• Product Dimensions: 8.8 x 5.8 x 0.5 inches
• Shipping Weight: 8 ounces (View shipping rates and policies)
• Amazon Best Sellers Rank: #8,779,342 in Books (See Top 100 in Books)

More About the Author

Professor Ilan Alon, Ph.D, is the George D. and Harriet W. Cornell Chair of International Business and Director of The China Center at Rollins College, Florida, as well as a visiting scholar and Asia fellow at Harvard University.

Prof. Alon writes extensively on the Chinese Economy, Global Franchising, and Business Education. He is an international consultant with experience in America, Asia, and Europe. His consulting work ranges from government institutions and multinational companies to small and medium enterprises and individual executives.