How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Money (Paperback)

by Bruce C. Brown (Author) "E-commerce is a simple concept that you'll need to understand so that you can see exactly the steps you need to take to use the..." (more)
Key Phrases: market your business, search marketing, banner advertising, Use the Internet, Generating More Traffic, Dynamic Submission (more...)

Editorial Reviews

Review
"...Anyone considering a web business will find this book valuable reading." -- Michael Warren, President; USA4SALE Networks, Inc.

"...Anyone considering a web business will find this book valuable reading." --Michael Warren, President; USA4SALE Networks, Inc.

Product Description
Interested in promoting your business and/or Web site, but don t have the big budget for traditional advertising? This new book will show you how to build, promote, and make money off of your Web site or brick and mortar store using the Internet, with minimal costs. Let us arm you with the knowledge you need to make your business a success! Learn how to generate more traffic for your site or store with hundreds of Internet marketing methods, including many free and low-cost promotions. This new book presents a comprehensive, hands-on, step-by-step guide for increasing Web site traffic and traditional store traffic by using hundreds of proven tips, tools, and techniques. Learn how to target more customers to your business and optimize your Web site from a marketing perspective. You will learn to target your campaign, use keywords, generate free advertising, search-engine strategies, learn the inside secrets of e-mail marketing, how to build Web communities, co-branding, auto-responders, Google advertising, banner advertising, eBay storefronts, Web-design information, search-engine registration, directories, and real-world examples of what strategies are succeeding and what strategies are failing. **Award-Winning Finalist in the Business Category of the National Indie Excellence 2007 Book Awards **Bronze Winner in the Computer/ Internet Category of the 2007 Independent Publisher Book Awards

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Product Details

• Paperback: 288 pages
• Publisher: Atlantic Publishing Company (January 30, 2006)
• Language: English
• ISBN-10: 0910627576
• ISBN-13: 978-0910627573
• Product Dimensions: 9 x 5.8 x 0.9 inches
• Shipping Weight: 12 ounces (View shipping rates and policies)
• Average Customer Review: 4.6 out of 5 stars See all reviews (24 customer reviews)
• Amazon.com Sales Rank: #31,841 in Books (See Bestsellers in Books)

  Popular in these categories: (What's this?)

  #48 in	Books > Business & Investing > Industries & Professions > Retailing
  #78 in	Books > Business & Investing > Marketing & Sales > Advertising
  #94 in	Books > Computers & Internet > Business & Culture > Web Marketing

Customer Reviews

Most Helpful Customer Reviews

63 of 64 people found the following review helpful:

4.0 out of 5 stars A Useful Compendium. , March 15, 2007

By	S. Fizer "www.stephaniefizerart.com" - See all my reviews (REAL NAME)

The majority of the information contained in this book can easily be found by doing several web searches for various topics. That being said, I appreciate the ease of being able to browse through this book for the information instead of searching for information which may or may not be valid.
Within these pages you will find sections on everything from setting up an affiliate program to using banner ads and Google AdWords for your site. You will also find an extensive list of terms and abbreviations common to the e-commerce industry.
Although a bit of a dry read, I finished the entire book in the space of two days on vacation. In the process of reading, several creative marketing ideas popped into my head, so I definitely have the author to thank for that!
In the end, I am giving this book 4 stars for two reasons: 1) He repeats a lot of information, as if trying to stretch out his word count to meet his deadline. 2) Some of the chapters read like an advertise for companies that he either owns or is otherwise related to.
However, beyond those two points of contention, I highly recommend this book as a starting point for anyone who is just starting out in the e-commerce or just needs a little refresher course.

42 of 44 people found the following review helpful:

5.0 out of 5 stars Five Geek vote for Mr. Brown, January 21, 2007

By	Greg Plume "The Geek" (Texas, USA) - See all my reviews

Whether you are a newcomer to the Internet or you have your own business already, this book by Bruce C. Brown is a fantastic read. When I started to read it, I almost could not put it down again. While this may sound strange to people believing that only novels can provide that reaction, this particular Computer and Business geek get that same feeling from a book providing a clear learning and business value.

"How to Use the Internet" is a book that if you read it closely and follow its advise, it will likely pay itself back many-fold. My library is scattered in multiple rooms, but this is one book that currently have a position of honor in the hands-on collection right next to my desk. Both an interesting read and a good reference book for later use.

The topics covered are good for both pure e-commerce business owners (or wannabees), and for people that more specifically target making money from an information base on the internet. E-commerce, Internet advertising, traffic generation in general is covered, as well as more Geek minded topics. Topics such as Search engine optimization, the importance of Meta Tags and Keyword settings, banner advertising, and even potentially using such offerings as Google Adwords(tm) and Google Adsense(tm). I personally believe, that this is one possible good avenue for expansion in a future edition of the book. It would be good for people starting out to know more about the gotchas in using for example Adwords. How the Pay-per-click business works, and the dangers of overspending with sometimes very little ROI. All depending on the business you are in of course. But competing with the big guys can end up being very expensive.

This is one book that already has a worn look and a lot of donkeys ears to remind me of important areas.
I give this book a vote of 5 out of 5 geeks. Good work Bruce.

50 of 54 people found the following review helpful:

5.0 out of 5 stars Perfect for Web Entrepreneurs!, December 11, 2006

By	K. Roberts - See all my reviews (REAL NAME)

Operating a business and Web site myself, I wish this book had been available when I was laying the groundwork for those enterprises. Like any good business guide, the book offers helpful, thorough, up-to-date advice without wasting readers' time. Brown places a premium on suggesting very effective strategies that cost little or no money. That alone makes the book worth purchasing!

In particular, the author uses sixteen chapters to cover the fundamental steps of registering a domain name, selling ad space, marketing the Web site, and dealing with important laws and regulations. Very helpful is the author's occasional overviews of how a certain marketing practice--such as banner ads--might evolve in the future. For anyone with a bricks-and-mortar business looking to build a Web presence, or for anyone wanting to build a Web-only business, this book is definitely for you!