Customer Reviews

The Internet Age of Competitive Intelligence

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What difference has the Internet made to a company, if you want to find competitive intelligence on your rivals? This is the essence of the question the book poses and then tries, fairly well, to answer.

One thing to note is that when the authors refer to the Internet, often it is the Web that is actually being cited. Namely, where information is made publicly available in a browser-viewable format. Nowadays, a company may often post large portions of its personnel directory and internal structure on the Web. Plus information about who its suppliers and main clients might be. In earlier days, such information might have been very closely held.

But now, for example, a company may feel the need to publicly state that it has certain clients, to give it credibility to potential new customers. These then become various ways for you to track your rivals and assess their capabilities.

The book expounds on this in far more detail, of course. But the gist of it is that by resourcefully using the Web, a company might gain a competitive edge.