This book is a complete guide to the Internet for marketing sales, publicity and all types of business uses. Written by a professor, who is on several Internet committees, the text gives professionals detailed step-by-step advice for conducting all sorts of business on the Internet without violating Internet taboos. Discusses and explains getting on the Internet, exchanging information, doing market research, obtaining product and technical information, announcing products, conducting ``live'' conferences and making sales.
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Editorial Reviews
From Library Journal
There are at least 840 businesses on the Internet selling their wares, with a growth rate of ten percent per week. This book provides all of the necessary arguments and suggestions to get your operation on the Internet. In five sections, the Ellsworths take you from a basic description of the Internet to an overview of software tools to diverse examples of commercial applications. The book is designed not for the corporate geek but for the techno-curmudgeon resisting the Internet with every breath. This book fills a real need and is simply the best at explaining why business should take the Internet seriously.
Copyright 1995 Reed Business Information, Inc.
Copyright 1995 Reed Business Information, Inc.
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5.0 out of 5 stars
The Very First Book on E-Business,
By "thedruidh" (Seattle, WA) - See all my reviews
This review is from: The Internet Business Book (Paperback)
This is the first book on how to do business on the Internet ever published. An intellectual. brillint book from 1994. Now out of date (no surprise), you should read this book for context and to see just how far ahead of the times this book was then. It is full of what then was wise, marvelous advice. Many astonishing insights. Indeed, the sections on spamming still holds water.
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