The Internet is the new communications frontier of the 90's and beyond, offering tremendous commercial opportunities. But reaping its rewards requires a daunting journey through a maze of technical, financial, and logistical challenges. To make sense of it all and formulate a plan of action for your business, you need an English-speaking guide. The Internet Business Companion tells you how to harness the Internet's competitive business advantages and explosive market opportunities without bankrupting your business. It succinctly explains how to develop and implement a cost-effective Internet business strategy. Whether your business is a small start-up or an established corporation you'll learn all the information you need to establish an online presence. You'll be able to evaluate Internet services, tools, products, and consultants and determine their true costs and benefits. The Internet Business Companion details the entire process of building a virtual business on the Internet.The book tells you how to: *assess your company's Internet needs and opportunities *design a step-by-step Internet business plan that matches your budget *market products and services using low-cost server services *promote your business presence on the Internet while respecting the online culture *set up an online information source for your company *establish an Internet store front for conducting online sales *understand what Internet tools, including FTP, Gopher, WAIS, and the World-Wide Web, can do for your business. The Internet Business Companion is filled with creative techniques to help you use the Internet to reach and service new markets and customers and generally achieve strategic business goals. If your company is considering or already using the Internet then you need The Internet Business Companion. 0201408503B04062001
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0201408503B04062001
About the Author
David Angell and Brent Heslop are Internet consultants and are partners in Bookware, a Silicon Valley technical communications firm. They have written fourteen books on a range of computer topics and are the authors of The Instant Internet Guide and The Elements of E-Mail Style (both from Addison-Wesley).
David Angell and Brent Heslop are Internet consultants and are partners in Bookware, a Silicon Valley technical communications firm. They have written fourteen books on a range of computer topics and are the authors of The Instant Internet Guide and The Elements of E-Mail Style (both from Addison-Wesley).
0201408503AB04062001
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5.0 out of 5 stars
Great for business managers w/little time,
This review is from: The Internet Business Companion: Growing Your Business in the Electronic Age (Paperback)
Ths book is a little dated, but doesn't kill a tree in the process of publishing it.
You could become very well versed on a quiet Sunday afternoon after reading this book. Great for a rookie looking for an overview prior to diving-in to specific Internet issues.
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