Through real-world examples and advice, this guide should inform and educate business people on how they can use the Internet to increase profit, reach a broader market, track down business leads and access critical information.
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Review
Through real-world examples and advice, this guide will inform and educate business people on how they can use the Internet to increase profit, reach a broader market, track down business leads, and access critical information. "Includes profiles of entrepreneurs' successes and failures on the Internet. Shows how businesses can boost sales and cut costs by logging on to the Internet. Explains how readers use the Internet to market their products and services, make contacts with". Covers the Internet. -- Sams Pub.
From the Publisher
Updated and revised, this guide will inform and educate the business community on how they can use the Internet to increase profit, reach a broader market, track down business leads, and access critical information. - Updated to cover digital cash, Web cybermalls, secure Web servers, and setting your business up on the Web
- Includes profiles of entrepreneurs' successes and failures on the Internet
- Shows how businesses can boost sales and cut costs by accessing the wealth of information on the Internet --This text refers to an out of print or unavailable edition of this title.
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Most Helpful Customer Reviews
1 of 1 people found the following review helpful:
4.0 out of 5 stars
Belongs on your Office Shelf---great retrospective,
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This review is from: The Internet Business Guide: Riding the Information Superhighway to Profit (Paperback)
Written by one of the gurus of the Internet business Rosalind Resnick. Just look at this woman's bio-- I'm cutting and pasting it so you can see -- she was way ahead of her time and that's why you need this book on your shelf-- even a used copy-- for retrospective of what happened and why along the information superhighway....Rosalind Resnick BIO: Rosalind Resnick, founder, president and CEO of Axxess Business Centers, Inc., is a former business and computer journalist who built her Internet marketing company, NetCreations, Inc., from a two-person home-based start up to a public company that generated $58 million in sales. She co-founded NetCreations in March 1995 and served as the company's CEO and President until December 2001, pioneering the concept of 100 percent Opt-In® email marketing in 1996 and spearheading the company's successful IPO (initial public offering) in 1999. She launched her current company, Axxess Business Centers, which provides affordable consulting for start ups and small businesses, in 2002.Previously, Resnick hosted America Online's NetGirl Forum, one of the Internet's most popular online dating services, from 1995 to 1996. In 1994, she co-authored The Internet Business Guide I didn't check out Dave Taylor -- but who knows?? Wow what a blast from the past.....
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