Customer Reviews

Internet Business Magic: Using Disney's Magic Strategy in Your Own Online Business

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Internet Business Magic is a quick read (88 pp), and written in simple language that is easy for just about anyone to understand. Using his personal experience of setting up websites and doing business on the internet, something Hamilton has done several times, he covers the basic "how to"s of what to do first, second, etc.

Utilizing many of the principles of Walt Disney's magic strategy for customer experience, Hamilton again provides some sage advice about what works and what doesn't to attract and bring customers back to your website. Internet Business Magic is a great resource for a novice beginner or professional web designer.

While this book isn't for everyone, the cost and time invested in reading it is sure to pay off in hours not wasted "spinning your wheels" trying to figure out where to begin or what to do next.

Vi Brown, Principal & CEO, Prophecy Consulting Group, LLC

When I first got this book I was looking for something that would increase my my web site's business. I thought that using a business strategy that Walt Disney used would be unique and maybe would make my site unique. However, what I read was really just a rehash of what all the rest of the web site business books say; only in a much smaller package. Simple. Succinct. No frills. This book reads more like notes taken in a college class then by someone who really knows the subject and who wants everyone to understand it. And at a listed price of $20 US, it is a bit costly. And don't believe the claim of a 800 page web site to back up the book. Maybe I'm just blind, but I couldn't find those 800 pages. I did find a very simple web site that provided mighty few resources to back up that 800 page claim.

Over all this book was a big disappointment. If you must read it, get it at the library and save your money for a more comprehensive book on web site marketing or maybe Mr. Hamilton's book on Disney Magic.

In just three sections, Rich gives us a foundation, an internet business strategy, and and implementation techniques as to how to apply that Disney Magic to our internet business, our websites, and even our home-life too - and does it in his typically fun fashion.

Lots of real life examples, plus quotes, trivia and even an exclusive website for readers all combine to make learning a pleasure, and give you plenty of tools to build a better online presence. It's one of those books that I tend to refer to time and time again - to recap information, and to get guidance in new or challenging situations. I have successfully used the advice contained within to my advantage on many occasions.

A great list of suggested further reading, lots of useful links, and a comprehensive index round out this book and make it invaluable in both your business and your home life. I would recommend this book to anyone !

-Rob.