The Internet Case Study Book [Paperback]

Rob Ford (Editor), Julius Wiedemann (Editor)

Book Description

Publication Date: April 1, 2010

How to make your business work online

Featuring 60 success stories, from clients' briefings to final projects, this book provides detailed studies divided into five chapters: e-Commerce, Corporate Sites, Campaigns, Social Media, and Promotional Sites. These subjects form the core of what the web can offer to every person or institution, and knowing how these projects were developed can help differentiate your business or online presence from that of your competitors.

Strategies examined range from those of giant corporations to small businesses, but all have a common goal: a successful, efficient and cost-effective investment on the web. Each project is laid out in terms of Brief, Challenge, Strategy and Results. From Coca-Cola to Prince of Persia, from Diesel to Domino's Pizza, this book shows how successful businesses of any size can devise an effective online presence, and features the work of strategic innovators such as Ajaz Ahmed, Alex Bogusky, and Jeff Goodby.

Editorial Reviews

About the Author

About the editors:
Rob Ford founded Favourite Website Awards (FWA) in 2000, a recognition program for cutting-edge web design. His work has featured in the Chicago Tribune, Guardian and various web related magazines. He has judged many industry award shows, contributes regularly to web design sites and magazines, and writes a regular column in Adobe's Edge Newsletter.

Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Animation Now!, Advertising Now! the Web Design series, and 1000 Favorite Websites

Product Details

• Paperback: 384 pages
• Publisher: Taschen (April 1, 2010)
• Language: English
• ISBN-10: 3836518953
• ISBN-13: 978-3836518956
• Product Dimensions: 8.9 x 6.5 x 1.2 inches
• Shipping Weight: 2.8 pounds (View shipping rates and policies)
• Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #37,618 in Books (See Top 100 in Books)
  • #60 in Books > Computers & Technology > Business & Culture > Manager's Guides to Computing

Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

4.0 out of 5 stars very interesting, November 29, 2011

By 

Mr Johnson (Los Angeles, CA) - See all my reviews

Amazon Verified Purchase

This review is from: The Internet Case Study Book (Paperback)

very well put together book that inspires as it displays the best of the best in recent design. A coffee table must

have for the geek that has everything!

2 of 5 people found the following review helpful:

5.0 out of 5 stars Perfect for internet users and e-commerce companies seeking a better understanding of how the top-rated sites were created, July 20, 2010

By 

Midwest Book Review (Oregon, WI USA) - See all my reviews

This review is from: The Internet Case Study Book (Paperback)

The Internet Case Study Book is a top pick for business and computer collections alike. It compiles stories and statistics behind some of the most successful sites on the web, from social media to e-commerce and promotional sites. Chapters offer insights into the special challenges each company faced when creating its superior site, and provide specifics perfect for internet users and e-commerce companies seeking a better understanding of how the top-rated sites were created.