Internet Commerce Metrics and Models in the New Era of Accountability (Paperback)

by Sridhar Jagannathan (Author), Jay Srinivasan (Author), Jerry L. Kalman (Author)

Editorial Reviews

Product Description
This book gives e-Commerce entrepreneurs and decision-makers a comprehensive, up-to-date framework for understanding Internet business models -- and a complete set of metrics for evaluating them. Sridhar Jagannathan identifies "atomic" business models that serve as "building blocks" for constructing, understanding, and analyzing complex e-business environments. Jagannathan's five-stack model consists of four horizontal stacks -- platform, content, community and commerce -- combined with a vertical "services" stack that provides value to each horizontal stack. Using this framework, Jagannathan constructs a complete business model for an e-Commerce store, analyzing the economic consequences of key management choices, and providing detailed metrics executives can use in analyzing the consequences of their own decisions. For all e-Commerce entrepreneurs, corporate managers, financial professionals, and consultants.

From the Back Cover

• Build profitable, sustainable Internet business models
• Project the impact of your next key decision
• Evaluate where you stand, where to go next-and how to get there
• Analyze content development, markets, pricing, and customer acquisition
• Create infrastructures that add value more effectively

Internet Commerce Metrics and Models in the New Era of Accountability delivers today's best practices for e-business investment and management decision-making, based on real-world case studies and advanced analysis techniques. It gives e-commerce entrepreneurs and decision-makers a comprehensive, up-to-date framework for understanding Internet business models-and desperately needed metrics for evaluating them.

The authors introduce an exclusive five-stack e-business model, encompassing platform, content, community, commerce, and the "services" that add value to them. Using this framework, they construct a complete e-commerce business model, analyzing the economic impact of key choices, and introducing new ways to project the consequences of your decisions. Coverage includes:

• Content development models
• Community/market models
• Pricing models
• Customer acquisition models
• Infrastructure models: providing high-value services that support every e-business function

Whether you're an entrepreneur, manager, investor, or consultant, this book's breakthrough framework and analytical techniques will add value to every e-business decision you make.

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Product Details

• Paperback: 416 pages
• Publisher: Prentice Hall PTR; 1st edition (July 23, 2001)
• Language: English
• ISBN-10: 0130281867
• ISBN-13: 978-0130281869
• Product Dimensions: 9.3 x 7 x 1.2 inches
• Shipping Weight: 1.8 pounds
• Average Customer Review: 4.5 out of 5 stars See all reviews (4 customer reviews)
• Amazon.com Sales Rank: #1,850,773 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

15 of 15 people found the following review helpful:

5.0 out of 5 stars Must read, February 27, 2002

By	David Wang (Los Angeles, California) - See all my reviews

Although I was unfamiliar with the authors and uncertain of the quality of theories/research, I was splendidly suprised and found this book to be a wonderful read. Not only were the theories challenging and stimulating, the author provided fascinating examples of the underlying principles of the book. I think that not only is this book a must read for internet professionals but for the avid business reader as well. The theories can be applied to all disciplines and the concise manner of this book makes it easy for all to understand.

2 of 2 people found the following review helpful:

5.0 out of 5 stars Ecommerce Elegantly Explained, August 3, 2001

By A Customer

The authors have done an excellent job of breaking up ecommerce into small modular business models, which can be easily understood and analyzed. Internet services, in particular, are detailed well with clear examples. The book covers a lot of ground in a simple, easy-to-read style. Found it useful to understand my business!

5.0 out of 5 stars Wonderful blend of business and technical information, March 25, 2002

By	Mike Tarrani "www.tarrani.com" (Deltona, FL USA) - See all my reviews (TOP 500 REVIEWER)    (REAL NAME)    (COMMUNITY FORUM 04)

This book is an encyclopedia of metrics that business process owners care about, and a compendium of advice for measuring them. Don't let the title fool you - this book is as applicable to bricks and mortar businesses as it is to e-commerce sites. I can assure you that reading this book will give you insights into the minds of the business process owners for whom you exist to serve, and will impart a good appreciation of business imperatives.

What I like about this book, aside from what I've said above, is the way the authors analyze the technical and business factors. They start in Chapter 2 with a five-layer e-commerce model, then proceed in subsequent chapters to thoroughly dissect the model and how it applies to business types. This book only addresses technology as it relates to business issues. Chapter 3 illustrates this approach wherein the internet platform is placed into the context of cost/benefit issues. As such you'll get the technical details necessary to understand e-commerce infrastructure, but you'll never lose sight of the business imperatives. This is a refreshing approach, in my opinion, and the rest of the book is consistent with this.

Specific chapters that I particularly like include: (Ch 8) Customer Acquisition models, and (Ch 9) Application of Business models. These two chapters capture the essence of e-commerce. Another valuable part of the book is the appendix, which provides in tabular format real companies, their major and minor categories and revenue models. This is excellent research material that has been pre-compiled and will save you untold hours of research and classification as you benchmark your model against competitors and other business models.