A comprehensive revision of the definitive guide to developing and conducting effective surveys across all modes
Now thoroughly updated and revised with information about all aspects of survey research, Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method, Third Edition provides professionals with practical "how-to" guidelinesgrounded in the most current researchon optimally using the Internet, mail, and phone channels to their best advantage.
Featuring expanded coverage of online surveys, recognized leaders in the fieldauthor Don Dillman and coauthors Jolene Smyth and Leah Christianshow you:
Strategies and tactics for determining the needs of a given survey, how to design it, and how to effectively administer it
How and when to use mail, telephone, and Internet surveys to your maximum advantage
Proven techniques to increase response rates
Guidance on how to obtain high-quality feedback from mail, electronic, and other self-administered surveys
Direction on how to construct effective questionnaires, including considerations of layout
The effects of sponsorship on the response rates of surveys
A complete, start-to-finish guide for every researcher to successfully plan and conduct Internet, mail, and telephone surveys, Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method, Third Edition presents a succinct and thorough review of survey research methods, equipping you to increase the validity and reliability, as well as response rates, of your surveys.
I have a Ph.D. in communication and been conducting survey research for nearly 25 years. I have been and continue to be a huge fan of this book (I've owned every edition since the... Read morePublished 7 days ago by El_Tonio
I mean, he's the guru, so it's hard to go past this book. It's such an easy read, great examples, and very comprehensive. Read morePublished 4 months ago by Amazon Customer
There are a number of survey models, but for the 21st century student writing a serious thesis with required surveys, this is the first choice. Read morePublished 6 months ago by Bill Parker
If you are going to do surveys right, you need Dillman, that's all there is to it. HIGHLY recommend this book!Published 6 months ago by SuMo
A very long-winded book, but essential for survey methodology and survey research. You will be suprised at the many insights, these authors have, in all aspects of what makes a... Read morePublished 9 months ago by Daniel Acton
This is not a user friendly book. It is helpful, but very hard to get the salient information quickly. You have to muddle through a lot of nonsense.Published 13 months ago by locombia
Easy to use, thorough information without all of the extra fluff often invented by textbook authors to make the book longer and less useful. Read morePublished 15 months ago by YiayiaMouse
This book was recommended by a professor and it has been incredibly helpful. Good introduction to survey design and easy to read.Published 15 months ago by Dcs
I need this book as I am doing web-based survey. It has a lot details but in logical order. It is very useful.Published 17 months ago by Rabe'