Internet Management for Nonprofits: Strategies, Tools and Trade Secrets (The AFP/Wiley Fund Development Series) [Hardcover]

Ted Hart (Author), James M. Greenfield (Author), Steve MacLaughlin (Author), Philip H. Geier Jr. (Author)

Book Description

Publication Date: April 26, 2010 | Series: The AFP/Wiley Fund Development Series (Book 193)

The essential guide for nonprofits wanting to manage their Internet applications in a coordinated, cost-effective, and efficient manner

The rapid onset of increasingly advanced and complex technologies has challenged nonprofits to invest with their sparse resources in attempting, and failing, to keep pace with for-profit companies, with the result that most now cannot compete with new commercial products and commercial applications. Nonprofit Internet Management reveals how current technologies can be utilized in full measure most effectively by nonprofits and addresses how to manage various applications for maximum benefit to internal operations and community service.

• Covers management models, social networking information, case studies, fundraising strategies, collaboration and coordination examples, and sample communications techniques
• Includes chapters written by leading Internet professionals
• In-depth discussion of Website design, technology trends, social networks, managing the organization using online tools, E-governance and board leadership, prospect research and donor modeling, volunteer recruitment and management, mobile technology, stewardship and relationship management, and green technology applications

Filled with case studies, Nonprofit Internet Management also includes screenshots, tables, worksheets and checklists. It's an essential resource for every nonprofit organization operating in our modern wired world.

Editorial Reviews

Review

"Just as "Internet Management for Nonprofits" advises its readers to do, the book is available via different channels - including Kindle, online, e-mail updates and hardcover - and takes on the appropriate identity in each. Lead editor Ted Hart says the three-part book covers topics ranging from digital fundraising to how the Internet can make non-profit management easier. Chapter one starts off with one of the more controversial topics in marketing today "The ROI of Social Media", and gets more intense from there, delving into online security, multichannel fundraising and Web analytics. And those are just a few of the chapters." (Fundraising Success Magazine, September 2010)

From the Inside Flap

The twenty-first century belongs to a new generation, a generation that's plugged in, online, and never out of touch. Ever. It's no secret that if your nonprofit wants to reach more people, it's got to better manage its use of the Internet as a means of educating, cultivating, soliciting, and communicating with current and potential donors. After all, your competitors are doing it!

Revealing how your nonprofit can put current technologies to full use for full benefit, Internet Management for Nonprofits demystifies Internet management with strategies you can put to use right away. Now you can leverage the Internet's capabilities—from social media, Web 2.0, and online metrics to online giving analytics, effective Web design, and mobile technology—with practical advice from experts in the field to help improve your technology strategies and truly see measurable results.

Here, you'll find workable guidance on:

• Effective management and leadership tools

• The art of listening

• How to manage your organization using online tools

• Implementing e-governance successfully

• Raising funds and awareness more efficiently with Web 2.0 tools

• Insight tools for surviving and thriving

• Volunteer recruitment and retention strategies for the nonprofit leader

• Leveraging the Internet to fundraise internationally

E-mail marketing and direct mail are still proven marketing and fundraising methods. But it's time to boost your organization's efforts through the Internet. Packed with management models, social networking information, case studies, fundraising strategies, collaboration and coordination examples, sample communications techniques, and much more, Internet Management for Nonprofits helps you take it step by step, with vital ideas on making your Internet marketing and communications strategies and fundraising more effective in these rapidly changing times.

See all Editorial Reviews

Product Details

• Hardcover: 414 pages
• Publisher: Wiley; 1 edition (April 26, 2010)
• Language: English
• ISBN-10: 0470539569
• ISBN-13: 978-0470539569
• Product Dimensions: 7.3 x 1.3 x 10 inches
• Shipping Weight: 2.2 pounds (View shipping rates and policies)
• Average Customer Review: 4.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #402,324 in Books (See Top 100 in Books)

Most Helpful Customer Reviews

1 of 2 people found the following review helpful

4.0 out of 5 stars No borders July 12, 2010

By D. C. Dreger

Format:Hardcover

Ted Hart and James Greenfield have led another team of experts in creating a sequel to 2005's Nonprofit Internet Strategies: Best Practices for Marketing, Communications, and Fundraising Success. Internet Management for Nonprofits: Strategies, Tools & Trade Secrets is not a rehash, but a new effort to provide nonprofits with a clear understanding of the effective tools available and how to integrate them.

This review takes its title from one of the chapters. I'm working for a global nonprofit and can truly say that we operate with "no borders." Our tools are varied and allow us to work across oceans as though we are next-door neighbors. Building an online community for fundraising support, social networking and collaboration, volunteer management and recruitment, web design, multichannel fundraising, e-governance, mobile technology, security, and more, are discussed in depth.

If you're in nonprofit marketing, fundraising, communications, program content development or a webmaster, Internet Management for Nonprofits is for you.

1 of 2 people found the following review helpful

4.0 out of 5 stars Social Media ideas for Non-Profits April 21, 2010

By Jim Estill

Format:Hardcover

Conflict of interest notice. The book is edited by Philip Geier who is a friend of mine and one of the articles is written by people involved to with Karma411 -John Murcot, Mark Fasciano and Russell Artzt.

The article they wrote was called Social Collaboration and Productivity- How web 2.0 tools help raise funds and awareness more efficiently.

As the title implies, the chapter was all about the electronic tools and social media that can be used to help in fund raising efforts.

There was a discussion of project management tools like Computer Associates Clarity, Base camp, Wikis etc. There was also a discussion of real time collaboration tools like Voip, Skype and Goggle Wave.

The chapter not only discusses the tools but used real life example of how those tools were used.

It seems logical to me that nonprofit fund raisers would definitely want to use social media because it's economical and it's easy to use and because what nonprofits need to do is create communities of stakeholders who can feel aligned more with the nonprofit group.

The book would be primarily of interest to people who are in the nonprofit fund raising field which includes many business people as most business people are involved some point or another in some philanthropy.

Much of what is discussed though also applies to any business or marketing effort, for example there is a chapter on effective web page design, e-governance, recruiting, how to protect your organization and donors from identity theft and lots more.

It's a good book!