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Internet Management for Nonprofits: Strategies, Tools and Trade Secrets Hardcover – April 26, 2010
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Revealing how your nonprofit can put current technologies to full use for full benefit, Internet Management for Nonprofits demystifies Internet management with strategies you can put to use right away. Now you can leverage the Internet's capabilities—from social media, Web 2.0, and online metrics to online giving analytics, effective Web design, and mobile technology—with practical advice from experts in the field to help improve your technology strategies and truly see measurable results.
Here, you'll find workable guidance on:
Effective management and leadership tools
The art of listening
How to manage your organization using online tools
Implementing e-governance successfully
Raising funds and awareness more efficiently with Web 2.0 tools
Insight tools for surviving and thriving
Volunteer recruitment and retention strategies for the nonprofit leader
Leveraging the Internet to fundraise internationally
E-mail marketing and direct mail are still proven marketing and fundraising methods. But it's time to boost your organization's efforts through the Internet. Packed with management models, social networking information, case studies, fundraising strategies, collaboration and coordination examples, sample communications techniques, and much more, Internet Management for Nonprofits helps you take it step by step, with vital ideas on making your Internet marketing and communications strategies and fundraising more effective in these rapidly changing times.
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Top Customer Reviews
The article they wrote was called Social Collaboration and Productivity- How web 2.0 tools help raise funds and awareness more efficiently.
As the title implies, the chapter was all about the electronic tools and social media that can be used to help in fund raising efforts.
There was a discussion of project management tools like Computer Associates Clarity, Base camp, Wikis etc. There was also a discussion of real time collaboration tools like Voip, Skype and Goggle Wave.
The chapter not only discusses the tools but used real life example of how those tools were used.
It seems logical to me that nonprofit fund raisers would definitely want to use social media because it's economical and it's easy to use and because what nonprofits need to do is create communities of stakeholders who can feel aligned more with the nonprofit group.
The book would be primarily of interest to people who are in the nonprofit fund raising field which includes many business people as most business people are involved some point or another in some philanthropy.
Much of what is discussed though also applies to any business or marketing effort, for example there is a chapter on effective web page design, e-governance, recruiting, how to protect your organization and donors from identity theft and lots more.
It's a good book!
This review takes its title from one of the chapters. I'm working for a global nonprofit and can truly say that we operate with "no borders." Our tools are varied and allow us to work across oceans as though we are next-door neighbors. Building an online community for fundraising support, social networking and collaboration, volunteer management and recruitment, web design, multichannel fundraising, e-governance, mobile technology, security, and more, are discussed in depth.
If you're in nonprofit marketing, fundraising, communications, program content development or a webmaster, Internet Management for Nonprofits is for you.