Internet Management for Nonprofits: Strategies, Tools and... and over one million other books are available for Amazon Kindle. Learn more
  • List Price: $49.95
  • Save: $4.99 (10%)
Only 1 left in stock (more on the way).
Ships from and sold by
Gift-wrap available.
Internet Management for N... has been added to your Cart
Condition: Used: Like New
Comment: some light shelf wear to dust jacket;otherwise a clean, tight copy; As New
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Internet Management for Nonprofits: Strategies, Tools and Trade Secrets Hardcover – April 26, 2010

See all 2 formats and editions Hide other formats and editions
Amazon Price New from Used from
"Please retry"
"Please retry"
$21.58 $2.99

Simple Rules by Donald Sull
Simple Rules by Donald Sull
Check out the newest book by Donald Sull. Learn more | See related books
$44.96 FREE Shipping. Only 1 left in stock (more on the way). Ships from and sold by Gift-wrap available.

Frequently Bought Together

Internet Management for Nonprofits: Strategies, Tools and Trade Secrets + Ethical Decision Making in Fund Raising
Price for both: $87.88

Buy the selected items together

Editorial Reviews


"Just as "Internet Management for Nonprofits" advises its readers to do, the book is available via different channels - including Kindle, online, e-mail updates and hardcover - and takes on the appropriate identity in each. Lead editor Ted Hart says the three-part book covers topics ranging from digital fundraising to how the Internet can make non-profit management easier. Chapter one starts off with one of the more controversial topics in marketing today "The ROI of Social Media", and gets more intense from there, delving into online security, multichannel fundraising and Web analytics. And those are just a few of the chapters." (Fundraising Success Magazine, September 2010)

From the Inside Flap

The twenty-first century belongs to a new generation, a generation that's plugged in, online, and never out of touch. Ever. It's no secret that if your nonprofit wants to reach more people, it's got to better manage its use of the Internet as a means of educating, cultivating, soliciting, and communicating with current and potential donors. After all, your competitors are doing it!

Revealing how your nonprofit can put current technologies to full use for full benefit, Internet Management for Nonprofits demystifies Internet management with strategies you can put to use right away. Now you can leverage the Internet's capabilities—from social media, Web 2.0, and online metrics to online giving analytics, effective Web design, and mobile technology—with practical advice from experts in the field to help improve your technology strategies and truly see measurable results.

Here, you'll find workable guidance on:

  • Effective management and leadership tools

  • The art of listening

  • How to manage your organization using online tools

  • Implementing e-governance successfully

  • Raising funds and awareness more efficiently with Web 2.0 tools

  • Insight tools for surviving and thriving

  • Volunteer recruitment and retention strategies for the nonprofit leader

  • Leveraging the Internet to fundraise internationally

E-mail marketing and direct mail are still proven marketing and fundraising methods. But it's time to boost your organization's efforts through the Internet. Packed with management models, social networking information, case studies, fundraising strategies, collaboration and coordination examples, sample communications techniques, and much more, Internet Management for Nonprofits helps you take it step by step, with vital ideas on making your Internet marketing and communications strategies and fundraising more effective in these rapidly changing times.


Best Books of the Month
Best Books of the Month
Want to know our Editors' picks for the best books of the month? Browse Best Books of the Month, featuring our favorite new books in more than a dozen categories.

Product Details

  • Hardcover: 414 pages
  • Publisher: Wiley; 1 edition (April 26, 2010)
  • Language: English
  • ISBN-10: 0470539569
  • ISBN-13: 978-0470539569
  • Product Dimensions: 7.4 x 1.3 x 10.2 inches
  • Shipping Weight: 2.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #1,346,055 in Books (See Top 100 in Books)

More About the Authors

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

4.0 out of 5 stars
5 star
4 star
3 star
2 star
1 star
See both customer reviews
Share your thoughts with other customers

Most Helpful Customer Reviews

2 of 3 people found the following review helpful By Jim Estill on April 21, 2010
Format: Hardcover
Conflict of interest notice. The book is edited by Philip Geier who is a friend of mine and one of the articles is written by people involved to with Karma411 -John Murcot, Mark Fasciano and Russell Artzt.

The article they wrote was called Social Collaboration and Productivity- How web 2.0 tools help raise funds and awareness more efficiently.

As the title implies, the chapter was all about the electronic tools and social media that can be used to help in fund raising efforts.

There was a discussion of project management tools like Computer Associates Clarity, Base camp, Wikis etc. There was also a discussion of real time collaboration tools like Voip, Skype and Goggle Wave.

The chapter not only discusses the tools but used real life example of how those tools were used.

It seems logical to me that nonprofit fund raisers would definitely want to use social media because it's economical and it's easy to use and because what nonprofits need to do is create communities of stakeholders who can feel aligned more with the nonprofit group.

The book would be primarily of interest to people who are in the nonprofit fund raising field which includes many business people as most business people are involved some point or another in some philanthropy.

Much of what is discussed though also applies to any business or marketing effort, for example there is a chapter on effective web page design, e-governance, recruiting, how to protect your organization and donors from identity theft and lots more.

It's a good book!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 2 people found the following review helpful By D. C. Dreger on July 12, 2010
Format: Hardcover
Ted Hart and James Greenfield have led another team of experts in creating a sequel to 2005's Nonprofit Internet Strategies: Best Practices for Marketing, Communications, and Fundraising Success. Internet Management for Nonprofits: Strategies, Tools & Trade Secrets is not a rehash, but a new effort to provide nonprofits with a clear understanding of the effective tools available and how to integrate them.

This review takes its title from one of the chapters. I'm working for a global nonprofit and can truly say that we operate with "no borders." Our tools are varied and allow us to work across oceans as though we are next-door neighbors. Building an online community for fundraising support, social networking and collaboration, volunteer management and recruitment, web design, multichannel fundraising, e-governance, mobile technology, security, and more, are discussed in depth.

If you're in nonprofit marketing, fundraising, communications, program content development or a webmaster, Internet Management for Nonprofits is for you.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Set up an Amazon Giveaway

Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more
Internet Management for Nonprofits: Strategies, Tools and Trade Secrets
This item: Internet Management for Nonprofits: Strategies, Tools and Trade Secrets
Price: $44.96
Ships from and sold by

What Other Items Do Customers Buy After Viewing This Item?